Here is a new TV spot for AT&T Rollover Minutes I put together for my Creative Thinking course in Spring '09. The goal was to put a surprising spin on the current Minutes campaign as things can often become tiring after a while. According to the brief, the advertising was intended to appeal to the TA in a humorous way to get non-users to switch over to AT&T. The target is M&W, 18-35, economical and tech savvy. The tone is a humorous approach on a common occurrence.
Image Credits: Getty Images & YouTube
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