tag:blogger.com,1999:blog-80162328981031557332024-02-20T10:40:50.566-05:00khoi's portfolio [w/commentary]Learn, live, love and grow. That is all there is to know.Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.comBlogger37125tag:blogger.com,1999:blog-8016232898103155733.post-87764699689212203922010-08-11T11:09:00.009-04:002010-08-11T12:42:48.919-04:00Diversity Matters Print Ad<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfFZLiIgX2S7bCf1LcZuwFeqlKLbHOjuNbIlPcNo8a6SyOKPnwIF1t1jjnHuYN7oVRWqpAFCGgncDxUvb_hHTfEx7ttfpH4V5usf9FRiTJWdiU3E-pplVeRZAougk2uWNpm4hKZh1lgw0/s1600/diversity_matters.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfFZLiIgX2S7bCf1LcZuwFeqlKLbHOjuNbIlPcNo8a6SyOKPnwIF1t1jjnHuYN7oVRWqpAFCGgncDxUvb_hHTfEx7ttfpH4V5usf9FRiTJWdiU3E-pplVeRZAougk2uWNpm4hKZh1lgw0/s320/diversity_matters.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5504170761541484722" /></a><br /><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><span class="Apple-style-span" style="font-family:verdana;"><span class="Apple-style-span" style="font-size:x-small;">This ad was created for the Multicultural Advertising Intern Program (MAIP) Graduation Ceremony Handbook to be handed out at MAIP graduation. It was concepted and designed with fellow Art Direction intern Chris Carlon while interning at Draftfcb this summer (2010).</span></span></div>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-63552042402730360502010-04-18T23:54:00.015-04:002010-05-20T02:56:00.623-04:00Samsung Ambient Campaign<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img16.imageshack.us/img16/65/samsungambientinfo.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 299px; height: 210px;" src="http://img16.imageshack.us/img16/65/samsungambientinfo.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img260.imageshack.us/img260/7007/samsungambient.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 298px; height: 210px;" src="http://img260.imageshack.us/img260/7007/samsungambient.jpg" alt="" border="0" /></a></div><br /><br /><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /><br /><span style="font-size:85%;"><br /><br /><br /><br /><br /><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;">Samsung has an opportunity to present its all-new, innovative, 3D LED TV directly to consumers on a unique platform, in an engaging way.</span></span><br /></div><div><br /></div>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-4475165823318753322010-03-13T22:20:00.022-05:002011-04-13T00:22:19.828-04:00Planet Fitness: Easy as 1 2 3<span style="font-size:85%;"><span style="font-family:verdana;">Here are two print ads that I did for a portfolio class. As the assignment called for using only typography and logo, I decided to do two print ads for Planet Fitness, an innovative health club brand in the United States. Known for their absurdly low prices, lunk alarm and their Judgement Free Zone philosophy, Planet Fitness is one of the top 500 fastest-growing private businesses in America. </span></span><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">I wanted to bring Planet Fitness's affordability to the forefront of my campaign. By targeting a cost-conscious consum</span></span><span style="font-size:85%;"><span style="font-family:verdana;">er, Planet Fitness can benefit from many American's typical New Year's resolution to lose weight, gain muscle, and simply get in bette</span></span><span style="font-size:85%;"><span style="font-family:verdana;">r shape. The primary target is a younger group of M/F 18-25 who aren't willing to spend hundreds of dollars on a gym such as LA Fitness.<br /></span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;">The USP is Planet Fitness's 12 3 Special, which correspond with the fi</span></span><span style="font-size:85%;"><span style="font-family:verdana;">rst three month's of the year, January, February, and March.</span></span><span style="font-size:85%;"><span style="font-family:verdana;"> The use of a QR code is a great way to track ROI in addition to getting people's attentionin a poor economic climate.</span></span><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><span style="font-weight: bold;">Typography =</span> Avenir Light, Avenir Heavy & Avenir Book<br /></span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;">I used this particular typeface because it is an extremely clean sans-serif that has a good range of weights. And since the ads are centered on weight loss and muscle gain, Avenir's w</span></span><span style="font-size:85%;"><span style="font-family:verdana;">ide-variety of weights proved to be useful. The clean sans-serif also contrasts with the ads' overall textured aesthetic.<br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img10.imageshack.us/img10/4345/slimdownrgb.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 280px; height: 361px;" src="http://img10.imageshack.us/img10/4345/slimdownrgb.jpg" alt="" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /></span></span><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img842.imageshack.us/img842/6238/getbrolicrgb.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 280px; height: 361px;" src="http://img842.imageshack.us/img842/6238/getbrolicrgb.jpg" alt="" border="0" /></a></div><div><span class="Apple-style-span" style="font-size:14px;"><br /></span></div>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-28361951444063781332010-02-12T01:06:00.012-05:002011-04-28T18:42:51.916-04:00Monster Beats by Dr. Dre: Delivery Unrivaled<span style="font-size:85%;"><span style="font-family:verdana;">After my professor from Portfolio class said that the idea for this particular campaign did nothing for him, I decided to get insight from another professor and also peers. My other professor thought that I should run with it. She loved the idea. And after speaking with a few of my peers, I decided that the concept of using hip-hop artists was smart for Monster Beats by Dr. Dre. And so, I felt that if executed correctly, this campaign has the potential to resonate with a particular niche group of hip-hop audiophiles.<br /><br />Below is a print campaign for Monster Beats by Dr. Dre Headphones. It utilizes three legendary hip-hop artists (Nas, Em</span></span><span style="font-size:85%;"><span style="font-family:verdana;">inem & Jay-Z) to reach out to a niche audience of hip-hop audiophiles. I used these artists in particular because they areperhaps 3 of the greatest hip-hop artists still living. Among hip-hop circles, everyone knows who they are and what they have to offer. Their delivery on the microphone is sick, and any avid h</span></span><span style="font-size:85%;"><span style="font-family:verdana;">ip-hop fan knows that. In the execution, I went for an urban, street vibe. The use of color was to make the reader aware of the color customization of the headphones. The copy is changed slightly for each ad, subtly mentioning a popular song of each artist.<br /><br />Image Credits: Flickr & Beatsbydre.com<br /></span></span><div><span class="Apple-style-span" style="font-family:verdana;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZnx16bV_K3vU1h6D6dVSKsYH9A5szNQpdfubauQVxHNA1V5-OJ6mYLo4vHUlA_RkRvYz94BkTnfBPe3fWoKc7qX4woSMHV3TL7VBV-zXONSPuAZEbcKk6IMbArXjoY4jRQKxykmMhu4E/s320/nas_final.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5600768329958745330" /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFkoy_urbDyebmgF41iD7FU8oEvFD9TCn1LM0qOspSf_YaOlC4LVD6Fls61RD5IMu2DQ5lo1FC7d7dnelKKAMZZA1RtSZFptPt5pxwO3N-CGGXFPACgNOHCiXwci-zXOHkOD1uNSMP9Vw/s320/eminem_final.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5600768326565182418" /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span></div><div><div><span class="Apple-style-span" style="font-family:verdana;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-size:130%;"><span class="Apple-style-span" style="font-size:16px;"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdQyJBPR47NfHv4DXyt6w3jXZjPwaKVgh3TgcCoa1itCjWjq_8OyGmhxSxxyzhaYNCzJN6pD6OOzcFethCj012tRXiwIuP8D5xF4xJUJ5NhTDC_G5V-lvT-N2Si7k8n7L12_fo1k29qPs/s320/jay-z_final.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5600768322307542738" /></span></span></span></span></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL7d6RuC7_zYJyAczFajQwdT7cm63ZVNQThh2uDuYPcv3yo4U9S05QMshidg65WRP9u71G3Grbydm1fZ-tOq0GuRoyYE3f4XEmTB_YSrEhLi_HXgYsvq6n-2e35pM2tQOQSduFrf6tqiA/s1600-h/jay-z.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"></a></div></div>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-6838252483400271852010-02-11T15:54:00.015-05:002010-04-09T21:22:42.094-04:00The Love Agency & Just Creative Group Logos<span style="font-size:85%;"><span style="font-family:verdana;">For my Advertising Campaigns class were split up into groups of 6. As a group we whittled our potential agency name down to two, <span style="font-style: italic;">The Love Agency & Just Creative Group</span></span></span>. <span style="font-size:85%;"><span style="font-family:verdana;">We ultimately decided to go with <span style="font-style: italic;">Just Creative Group. </span>Here are the executions of the logos I created.<br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLlyB1O-Svj5R6Cet9Si8OAv0NIUSMB0OOsdFoMSEca0rDnJRx1PIlFsz_SM9fVWwSArB9Iq4CnC2cN6d1Dm6akD1Q9F9DVOs0tQvG7_GKA4KQuwaxug-WNDJnxkdKUaMcQr0Qd1enHlc/s1600-h/love_agency_logo.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 320px; height: 247px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLlyB1O-Svj5R6Cet9Si8OAv0NIUSMB0OOsdFoMSEca0rDnJRx1PIlFsz_SM9fVWwSArB9Iq4CnC2cN6d1Dm6akD1Q9F9DVOs0tQvG7_GKA4KQuwaxug-WNDJnxkdKUaMcQr0Qd1enHlc/s320/love_agency_logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5437097089885065858" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><div><span style="font-size:85%;"><span style="font-family:verdana;">Since our Agency will be based in Philadelphia, PA, I thought that <span style="font-style: italic;">The Love Agency</span> was relevant as well as a smart name for an advertising/creat</span></span><span style="font-size:85%;"><span style="font-family:verdana;">ive agency. With Love, anything can be accomplished. As an agency, everything we do and provide for our clients, we do it with love, and so the results are always positive for both the agency and the clie</span></span><span style="font-size:85%;"><span style="font-family:verdana;">nt. I felt that the color choice of red & gray and typography (Clarendon) gives off a professional feel. And the subtle tilt of the "O" in Love pays homage to the famous Love Park logo.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH6-5azI9mOLYaBJNqiF70Ilbuqc0ROb8JxFXfy40CvisP1-eFyrsA6958Zwa_Ar6R9gXiLrlhbU5U8YDf9-I3eyZhpoPDHBdwflvzgJKeSXWHLe0LE5tG2lcSuU9QpzwaROJe8-YMpUM/s1600-h/just_creative_logo_colors.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 320px; height: 247px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH6-5azI9mOLYaBJNqiF70Ilbuqc0ROb8JxFXfy40CvisP1-eFyrsA6958Zwa_Ar6R9gXiLrlhbU5U8YDf9-I3eyZhpoPDHBdwflvzgJKeSXWHLe0LE5tG2lcSuU9QpzwaROJe8-YMpUM/s320/just_creative_logo_colors.jpg" alt="" id="BLOGGER_PHOTO_ID_5437113234866573602" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><div><span style="font-size:85%;"><span style="font-family:verdana;">Above is the color choices for the <span style="font-style: italic;">Just Creative Group</span> logo execution. I created the logo with a variety of different colors and as a team, we decided to go with the light blue on a darker blue. The team liked <span style="font-style: italic;">Just Creative Group</span></span></span> <span style="font-size:85%;"><span style="font-family:verdana;">better as a team name, and also found the logo more visually appealing.</span></span><span style="font-size:85%;"><span style="font-family:verdana;"></span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2dNtlEmrwSPFTaM9wmneNkg_lL7nakYolRRbB4nyiIVMv6V3vAT20Nv2EHrQw3JMDR3aNc4rqGu8PS96_IiKStkQGkXSkR-EafZtd3aWi6RpQjUptHaWHkiUB5mfYwUlwIHEaBpvVrrY/s1600-h/just_creative_group_logo.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2dNtlEmrwSPFTaM9wmneNkg_lL7nakYolRRbB4nyiIVMv6V3vAT20Nv2EHrQw3JMDR3aNc4rqGu8PS96_IiKStkQGkXSkR-EafZtd3aWi6RpQjUptHaWHkiUB5mfYwUlwIHEaBpvVrrY/s320/just_creative_group_logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5437113655071412818" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><div><span style="font-size:85%;"><span style="font-family:verdana;">And so we went with <span style="font-style: italic;">Just Creative Group</span> for our agency name. The typeface used was Futura Light and Medium. Above you can see what the logo would look like mocked up on a business card.</span></span></div></div></div>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-49480690710259974512009-12-17T15:43:00.017-05:002010-02-25T01:09:43.397-05:00Introducing Voss Sparkling Rain<span style="font-size:85%;"><span style="font-family:verdana;">As the final project for my Art Direction II class, we were to concept the strategy & positioning for the roll out of a new age beverage of our choice. I decided to go with a brand extension of Voss Water, an ultra-premium water in the beverage market. For the campaign, I decided to employ online media, interactive media and ambient media tactics in addition to an online presence to promote the new brand extension, Voss Sparkling Rain.<br /><br /><span style="font-weight: bold;">Brand:</span> VOSS® SPARKLING RAIN<br /><span style="font-weight: bold;">Target:</span> 25-35, Females. Young & successful, fashionable & sophisticated. Extravagant living. New Money.<br /><span style="font-weight: bold;">Challenge:</span> Launch a multimedia advertising campaign for VOSS® SPARKLING RAIN, a brand extension of VOSS® WATER to inject personality and excitement into the VOSS® brand.<br /><span style="font-weight: bold;">Single Most Important Message:</span> VOSS® SPARKLING RAIN is not only for drinking, but its beautiful bottle serves as a decorative element to any personal space.<br /><span style="font-weight: bold;">Tone:</span> Excited, conversational mood to reach target at multiple touch points in and out of home. The target should feel as if their best friend is persuading them to buy the product.<br /><span style="font-weight: bold;">Tagline: </span>"Taste it then Decorate with New Voss Sparkling Rain"<br /><br /><span style="font-weight: bold;">Packaging: </span>The VOSS® SPARKLING RAIN packaging was inspired by the fragrance industry where products are sold based on beautiful design aesthetics just as much as the scent.<br /></span></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img7.imageshack.us/img7/793/1introslide.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 288px; height: 228px;" src="http://img7.imageshack.us/img7/793/1introslide.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img194.imageshack.us/img194/8048/2rundown.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 292px; height: 231px;" src="http://img194.imageshack.us/img194/8048/2rundown.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img187.imageshack.us/img187/4496/3stratpos.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 293px; height: 230px;" src="http://img187.imageshack.us/img187/4496/3stratpos.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img194.imageshack.us/img194/8647/4facebookbanner.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 294px; height: 232px;" src="http://img194.imageshack.us/img194/8647/4facebookbanner.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">The bottle in the banner ad changes color based on what color the user's mouse pointer is hovering over.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img20.imageshack.us/img20/9042/5amazonbanner.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 295px; height: 232px;" src="http://img20.imageshack.us/img20/9042/5amazonbanner.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">Again, the bottle in the banner ad changes color based on what color the user's mouse pointer is hovering over.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img10.imageshack.us/img10/6174/6viral.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 297px; height: 233px;" src="http://img10.imageshack.us/img10/6174/6viral.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-family:verdana;"><span style="font-size:85%;">Viral video storyboard playing on the theme of decorating one's personal space with different flavors of Voss Sparkling Rain.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img694.imageshack.us/img694/466/7viralcont.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 298px; height: 234px;" src="http://img694.imageshack.us/img694/466/7viralcont.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img20.imageshack.us/img20/1307/8designbrief.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 299px; height: 237px;" src="http://img20.imageshack.us/img20/1307/8designbrief.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img187.imageshack.us/img187/5232/9wireframe.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 299px; height: 236px;" src="http://img187.imageshack.us/img187/5232/9wireframe.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">Here is a basic wireframe of Voss's current website. Since VOSS</span></span><span style="font-size:85%;"><span style="font-family:verdana;">® SPARKLING RAIN is a brand extension of VOSS</span></span><span style="font-size:85%;"><span style="font-family:verdana;">® WATER, I decided to use the current web layout for consistency.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img194.imageshack.us/img194/3593/10vosssitelanding.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 300px; height: 236px;" src="http://img194.imageshack.us/img194/3593/10vosssitelanding.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">Landing page prompts user to select a backdrop for her viewing pleasure.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img194.imageshack.us/img194/9639/11vosssiteintroducing.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 300px; height: 237px;" src="http://img194.imageshack.us/img194/9639/11vosssiteintroducing.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">For the initial launch, users will see this page after clicking a backdrop to enter the site.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img194.imageshack.us/img194/7629/12vosssiteintroinfo.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 301px; height: 236px;" src="http://img194.imageshack.us/img194/7629/12vosssiteintroinfo.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img64.imageshack.us/img64/5844/13vosssitelime.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 303px; height: 238px;" src="http://img64.imageshack.us/img64/5844/13vosssitelime.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img20.imageshack.us/img20/966/14vosssitegrape.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 302px; height: 237px;" src="http://img20.imageshack.us/img20/966/14vosssitegrape.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img687.imageshack.us/img687/6189/15vosssitemango.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 302px; height: 238px;" src="http://img687.imageshack.us/img687/6189/15vosssitemango.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img687.imageshack.us/img687/6196/16vosssiteblueberry.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 302px; height: 237px;" src="http://img687.imageshack.us/img687/6196/16vosssiteblueberry.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img138.imageshack.us/img138/3126/17vosssiteiphoneapp.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 303px; height: 239px;" src="http://img138.imageshack.us/img138/3126/17vosssiteiphoneapp.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img20.imageshack.us/img20/2826/18ambientbustop.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 302px; height: 238px;" src="http://img20.imageshack.us/img20/2826/18ambientbustop.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img64.imageshack.us/img64/6919/19ambientindoor.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 302px; height: 237px;" src="http://img64.imageshack.us/img64/6919/19ambientindoor.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img138.imageshack.us/img138/5995/20recommendations.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 302px; height: 238px;" src="http://img138.imageshack.us/img138/5995/20recommendations.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img697.imageshack.us/img697/6993/21closing.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 305px; height: 240px;" src="http://img697.imageshack.us/img697/6993/21closing.jpg" alt="" border="0" /></a>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-90251739075030620742009-11-29T17:27:00.014-05:002009-12-01T16:19:34.518-05:00Dentyne Campaign: "It's the Gum"<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img26.imageshack.us/img26/4421/dentynepeppermint.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 186px; height: 240px;" src="http://img26.imageshack.us/img26/4421/dentynepeppermint.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img268.imageshack.us/img268/7868/dentynespearmint.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 187px; height: 244px;" src="http://img268.imageshack.us/img268/7868/dentynespearmint.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img26.imageshack.us/img26/4586/dentynecinnamon.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 188px; height: 240px;" src="http://img26.imageshack.us/img26/4586/dentynecinnamon.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><span style="font-weight: bold;"><br /><br /><br /><br /><br /><br /><br /><br /><br />Target Audience:</span> Socially bold young adults. The bulls-eye age is 21.<br /><span style="font-weight: bold;">Challenge:</span> Re-establish Dentyne as the go-to gum by creating distinct experiences that are persuasive and relevant to the target audience.<br /><span style="font-weight: bold;">Core Idea:</span> Dentyne Gives You the Edge in the Mating Game.<br /><br />After countless hours of generating ideas for this campaign, I finally arrived at a clear and simple solution. We tend to do all types of things such as buy nice cars or wear certain type of makeup to get the opposite sex to notice us. Ultimately, It's the Gum that drives her wild, that makes him look, and that spices things up.<br /><br /><span style="font-weight: bold;">Typography: </span>Headline = Rockwell, Call to action & Tagline = Myriad Pro<br /><br /><span style="font-weight: bold;">Image Credits: </span>Flickr, Getty Images & Dentyne.com<br /><br /><span style="font-weight: bold;">Notes: </span>Peppermint is known as the classic flavor. Hence the juxtaposition with the '69 classic Camaro in the first ad.<br /></span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-74192047994291886162009-11-18T12:42:00.010-05:002010-03-02T23:49:20.943-05:00Metal Gear Solid 4 Magazine Layout<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEin0AFnJyg5bhRfmfBYMW4Tyn2fL5ecCa9xoZtMeBJvkEEeJEef4fSB2gujSSxK2cFa7hnG8rTxQ4ZlTAeTMEivZwx0pU0wXYpb3BgGDE75Gc8AHrQEwg6AQq4We5Q2C7qCYEkmgqNShEo/s1600-h/egm_cover_june'09.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEin0AFnJyg5bhRfmfBYMW4Tyn2fL5ecCa9xoZtMeBJvkEEeJEef4fSB2gujSSxK2cFa7hnG8rTxQ4ZlTAeTMEivZwx0pU0wXYpb3BgGDE75Gc8AHrQEwg6AQq4We5Q2C7qCYEkmgqNShEo/s320/egm_cover_june'09.jpg" alt="" id="BLOGGER_PHOTO_ID_5441288223262577394" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFHq3YP8fTk8a_L8dKn9oWwRZdgvYlrL5SezaoH-QRUE3KY3GLsA8qCS6RMzQOntqsLSh8VIADwIBOtew8x7hBKKEfcL-gn5ktNDkUw_yZ4HbjUQ9IJEsjTEWIkY2U377gEENRd3r-5OQ/s1600-h/double_truck_layout-1.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 320px; height: 207px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFHq3YP8fTk8a_L8dKn9oWwRZdgvYlrL5SezaoH-QRUE3KY3GLsA8qCS6RMzQOntqsLSh8VIADwIBOtew8x7hBKKEfcL-gn5ktNDkUw_yZ4HbjUQ9IJEsjTEWIkY2U377gEENRd3r-5OQ/s320/double_truck_layout-1.jpg" alt="" id="BLOGGER_PHOTO_ID_5444264994369281634" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ4nnhqxQR82UO2YsHmBjgraQOTuCvD3we9ORGS1JjS0qFGcjp0kao0VnrFWpnFf6d_o06q18f4nM2bjUoMK8FyX9LVzeuG0aEH1yd8hWJnp3t3M2o0VKeTuoG3VP_uzl_VlqZHfeeUJU/s1600-h/double_truck_layout-2.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 320px; height: 207px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ4nnhqxQR82UO2YsHmBjgraQOTuCvD3we9ORGS1JjS0qFGcjp0kao0VnrFWpnFf6d_o06q18f4nM2bjUoMK8FyX9LVzeuG0aEH1yd8hWJnp3t3M2o0VKeTuoG3VP_uzl_VlqZHfeeUJU/s320/double_truck_layout-2.jpg" alt="" id="BLOGGER_PHOTO_ID_5444265001420765922" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /><br />I created this 4 page double truck magazine layout for my Design for Journalists course. This is my first ever magazine layout, paying homage to my favorite videogame of all-time, Metal Gear Solid 4: Guns of the Patriots. The idea for my layout was to connect it with the EGM magazine cover I created a few months ago.<br /><br />Crucial to good design, white space is often overlooked. I wanted to have white space in my layout, because of its simplicity. it's clean and strong all the while engages the reader at the same time. For my color choices, I basically took the red black, gray and white from the MGS4: Guns of the Patriots logo. These colors complement each other quite nicely, and have strong associations with simplicity and strength. It was the perfect color choice to convey the tone and feel I was going for.<br /><br />For my typographic choices, I used Trajan Pro for my headline because it is a very clean and elegant typeface. It is also very distinctive, so I thought it was perfect for the headline. For body copy I used ITC Medium Eras. Eras is a beautiful sans serif typeface that is unique because of its 2 degree slant. Not quite italic, but still distinctive nonetheless. I opted for a sans serif for body copy over a serif font because I wanted to give my article a modern appeal for a younger (gaming) audience. A classic serif font such as Stempel Garamond or Times New Roman would have worked, but I also wanted to contrast the body copy with the Trajan Pro I used for the title. Lastly, I used Avenir LT Std for my page numbers at the bottom. I chose a different typeface from the body copy for additional contrast. Also, Avenir is very readable at small font sizes.<br /></span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-62967117883073880062009-11-04T01:40:00.048-05:002010-02-23T12:00:20.252-05:00Hell, Michigan Advertising Campaign<span style="font-size:85%;"><span style="font-family:verdana;">An assignment for my Art Direction II class, I created this multimedia advertising campaign for a small town called Hell, Michigan. The assignment was to choose a city, neighborhood or town, and create a campaign based on the UNEXPECTED. We were to find out something odd about the place, discovering random facts that may draw our ta</span></span><span style="font-size:85%;"><span style="font-family:verdana;">rget audience in. Furthermore, we were to increase brand awareness, targeting a younger market, ages </span></span><span style="font-size:85%;"><span style="font-family:verdana;">25-35 through various advertising mediums, and to entice them to check out the town for a weekend, or even potentially move to.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img101.imageshack.us/img101/3923/ideation.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 218px; height: 224px;" src="http://img101.imageshack.us/img101/3923/ideation.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">Before getting into the camp</span></span><span style="font-size:85%;"><span style="font-family:verdana;">aign, I wanted to give a peak into some of my ideation process. During this process, I pretty much go wild with thoughts and ideas. I try to put everything down that I think of so that I have a record of it all.</span></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj637TK1DpSb8aPtsSDthYKjMkVPrhmKLlSvDKpKauQWycaOtx6E5By6QOduHac-lbUuvN-19a_zqlogO1Q79TXwhUMnd-cC-PoccqNtqTdMQgrfOEDNHtrdzxKMSUIwCADPZ59C3NGY7M/s1600-h/1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 288px; height: 223px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj637TK1DpSb8aPtsSDthYKjMkVPrhmKLlSvDKpKauQWycaOtx6E5By6QOduHac-lbUuvN-19a_zqlogO1Q79TXwhUMnd-cC-PoccqNtqTdMQgrfOEDNHtrdzxKMSUIwCADPZ59C3NGY7M/s320/1.jpg" alt="" id="BLOGGER_PHOTO_ID_5441483960882270402" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img517.imageshack.us/img517/470/2creativestatement.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 288px; height: 221px;" src="http://img517.imageshack.us/img517/470/2creativestatement.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img9.imageshack.us/img9/7537/3targetaudienceblogger.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 289px; height: 220px;" src="http://img9.imageshack.us/img9/7537/3targetaudienceblogger.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img525.imageshack.us/img525/2797/4moodboard.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 290px; height: 221px;" src="http://img525.imageshack.us/img525/2797/4moodboard.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a style="" href="http://khoinguyen.carbonmade.com/projects/2468385#4" id="nextLink" title="Next"><span><br /></span></a> <div style="display: none;" id="loading"> <img src="http://s.cmcdn.net/c.gif" alt="Loading..." border="0" height="50" width="50" /> </div> <br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /><br /></span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;">A moodboard is meant to inspire designs. It's apparent where some of my inspiration came from just by taking a quick glance at my moodboard.</span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img405.imageshack.us/img405/8527/4hellmichiganidentity.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 290px; height: 223px;" src="http://img405.imageshack.us/img405/8527/4hellmichiganidentity.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;">The identity above features a devil's pitchfork creating negative space within a heart. The pitchfork spells out an "h" for hell and also spells out "m" for Michigan. Simply put, Love Hell, Michigan.</span></span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img405.imageshack.us/img405/5245/5goodtimebillboard.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 290px; height: 221px;" src="http://img405.imageshack.us/img405/5245/5goodtimebillboard.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;">This traditional billboard is saying that you'll have a "HEL</span></span><span style="font-size:85%;"><span style="font-family:verdana;">LUVA G</span></span><span style="font-size:85%;"><span style="font-family:verdana;">OODTIME" when you visit Hell, Michigan.</span></span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img6.imageshack.us/img6/4391/6getawaybillboard.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 288px; height: 218px;" src="http://img6.imageshack.us/img6/4391/6getawaybillboard.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /></span></span><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">This traditional billboard is says that you'll have a "HELLUVA GETAWAY" when you visit Hell, Michigan.</span></span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img21.imageshack.us/img21/8659/7runstreetbillboard.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 288px; height: 220px;" src="http://img21.imageshack.us/img21/8659/7runstreetbillboard.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;">This street billboard is says that you'll have a "HELLUVA RUN" when you visit Hell, Michigan. Texting "gotohell" provides additional information regarding ad.</span></span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img10.imageshack.us/img10/8084/8storybusshelter.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 170px; height: 218px;" src="http://img10.imageshack.us/img10/8084/8storybusshelter.jpg" alt="" border="0" /></a><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /></span></span><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;">This bus shelter is says that you'll have a "HELLUVA STORY" to tell when you visit Hell, Michigan. Texting "sureashell" provides additional information regarding ad.</span></span><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img28.imageshack.us/img28/5020/9ridebuswrap.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 291px; height: 222px;" src="http://img28.imageshack.us/img28/5020/9ridebuswrap.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;">This bus wrap is says that you'll have a "HELLUVA RIDE" when you visit Hell, Michigan. Texting "roadtohell" provides additional information regarding ad.</span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img9.imageshack.us/img9/5170/10textdirectresponse.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 291px; height: 222px;" src="http://img9.imageshack.us/img9/5170/10textdirectresponse.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;">Those who texted in will receive a direct response text message detailing more specifics about the street billboard, bus shelter, and bus wrap.</span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img405.imageshack.us/img405/315/11heavenhellambient.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 171px; height: 223px;" src="http://img405.imageshack.us/img405/315/11heavenhellambient.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;">This ambient media tactic will be placed on the steps leading down into city subways. Targeting couples specifically -- when you're in love, you're in heaven. And so, "THE STAIRWAY TO HELL IS CLOSER THAN YOU THINK," implying that Hell, Michigan is close by.</span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img689.imageshack.us/img689/7385/12yahoointeractivebanne.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 288px; height: 222px;" src="http://img689.imageshack.us/img689/7385/12yahoointeractivebanne.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;">This interactive banner works when the user rolls his mouse pointer over the ad. The word connection will begin to connect together and then take the user to the Hell, Michigan homepage. I used the word connection because we go online to connect with other people. You'll have one "HELLUVA CONNECTION" with your lover when you go to Hell, Michigan.</span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img517.imageshack.us/img517/4046/14websitecompblogger.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 288px; height: 227px;" src="http://img517.imageshack.us/img517/4046/14websitecompblogger.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br />This is the Hell, Michigan homepage. It is my hope that through the various advertising mediums that the target audience will ultimately end up visiting the Hell, Michigan website to find out further information, and plant their trip.<br /></span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img84.imageshack.us/img84/7809/15outroblogger.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 289px; height: 221px;" src="http://img84.imageshack.us/img84/7809/15outroblogger.jpg" alt="" border="0" /></a>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-51348009195856698162009-10-18T21:46:00.025-04:002010-04-13T14:45:18.564-04:00University Posters<span style="font-size:85%;"><span style="font-family:verdana;">Below are 5 posters I designed for a weekly Free Food & Fun Fridays event at the Uni, as well as 2 poster designs for Student Activities hosted events. These posters were printed at 30"x40," mounted on foam core and displayed in the Student Center Atrium. The Free Food & Fun Fridays events were "Pink Night," "Winding Down Night," "Sports Night," "Carnival on the Boardwalk," and "Wild & Crazy Kids." And the Student Activities events were the "Finals Breakfast Bonanza," and "The New York Times Guest Lecture."</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img687.imageshack.us/img687/5866/pinknightffff.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 294px; height: 390px;" src="http://img687.imageshack.us/img687/5866/pinknightffff.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img205.imageshack.us/img205/8783/windingdownffff.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 294px; height: 391px;" src="http://img205.imageshack.us/img205/8783/windingdownffff.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img7.imageshack.us/img7/3672/sportsnightffff.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 292px; height: 382px;" src="http://img7.imageshack.us/img7/3672/sportsnightffff.jpg" alt="" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img651.imageshack.us/img651/6931/carnivalboardwalkffff.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 291px; height: 387px;" src="http://img651.imageshack.us/img651/6931/carnivalboardwalkffff.jpg" alt="" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img248.imageshack.us/img248/5075/wildcrazyffff.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 294px; height: 388px;" src="http://img248.imageshack.us/img248/5075/wildcrazyffff.jpg" alt="" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img214.imageshack.us/img214/7307/finalsbreakfastbonanza.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 295px; height: 390px;" src="http://img214.imageshack.us/img214/7307/finalsbreakfastbonanza.jpg" alt="" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img502.imageshack.us/img502/5139/nytguestlectureflyer.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 295px; height: 390px;" src="http://img502.imageshack.us/img502/5139/nytguestlectureflyer.jpg" alt="" border="0" /></a>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-63870746989168446992009-10-18T17:44:00.008-04:002011-06-05T17:34:57.031-04:00Michael Jordan Timeline Infographic<span style="font-size:85%;"><span style="font-family:verdana;">Titled <span style="font-style: italic;">Timeline of Michael Jordan: HISTORY</span></span></span>, <span style="font-size:85%;"><span style="font-family:verdana;">this is my first ever infographic. Created for my Design for Journalists class, the main idea that I had was simple. I wanted to create a time line that chronicled my favorite, and your favorite player's favorite player, Michael Jordan's career in the NBA. As a tribute to his Airness, I decided to compile a time line in a unique way that included his greatest a</span></span><span style="font-size:85%;"><span style="font-family:verdana;">ccomp</span></span><span style="font-size:85%;"><span style="font-family:verdana;">li</span></span><span style="font-size:85%;"><span style="font-family:verdana;">shments set parallel to a highlight 'reel' of images.<br /><br /></span></span><a href="http://img198.imageshack.us/img198/4237/mjinfographic.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 156px; height: 1273px;" src="http://img198.imageshack.us/img198/4237/mjinfographic.jpg" alt="" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:verdana;"><a href="http://img198.imageshack.us/img198/4237/mjinfographic.jpg"><span style="font-size:180%;"><span style="font-family:times new roman;"></span></span></a></span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-81348034383209285432009-10-18T17:03:00.021-04:002010-04-27T13:09:59.917-04:00Vietnamese Student Association Logo Design<span style="font-size:85%;"><span style="font-family:verdana;"><i>[This logo will be the official logo of the VSA starting Fall '10.</i>] The Temple Vietnamese Student Association (VSA) decided that it needed a new identity that is simple and communicates the mission of its organization. The VSA is <span style="font-style: italic;">"dedicated to increasing cultural awareness and diversity on campus and in the community."</span> It <span style="font-style: italic;">"hopes to provide the necessary interaction between those of different backgrounds to build cross cultural bridges and foster acceptance and awareness."</span> As a <span style="font-style: italic;">"dynamic and open organization, VSA prides itself on its diverse and unified membership, and persistent dedication to decreasing cultural tension on campus."</span></span></span><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">Given this information coupled with my research of other VSAs in Universities across the nation, I came up with this unique logo design.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiCQ9921uwbDWveo_0cbBNo1DxBYjYC-JgzX_PtrMqrkyIf5f79owu-nghfcd5ss5QC7We6KYWtWk048EzQrZzk4lQAK3O_QahgOyYJuH6NQM7z_9ay8RBmHCbOHKUfoL8lTlAZSTm08c/s1600-h/vsa_final.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 247px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiCQ9921uwbDWveo_0cbBNo1DxBYjYC-JgzX_PtrMqrkyIf5f79owu-nghfcd5ss5QC7We6KYWtWk048EzQrZzk4lQAK3O_QahgOyYJuH6NQM7z_9ay8RBmHCbOHKUfoL8lTlAZSTm08c/s320/vsa_final.jpg" alt="" id="BLOGGER_PHOTO_ID_5436873426141154674" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /><br />In researching, I found that a lot of VSA logos had included a visual of Vietnam from a map. People know what Vietnam looks like geographically, and so I decided I would not follow that trend. Instead, I decided to take a more modern approach in using the typeface, "Gotham Ultra" for strong impact. The logotype of "Vietnamese Student Association" uses "Gotham Thin." Between the two typefaces, there is lots of contrast. I trimmed some of the "V" and "S" to create symmetry between all three letters. Lastly, the decision to use doves, masked within "VSA," was aesthetic as well as symbolic of the VSA's mission. To "build cross-cultural bridges and foster acceptance and awarness," the doves are all connected, acting as a bridge as they fly across the logo. Symbolizing peace, and unity, the doves act as a great representation for the VSA.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-33817948798313875452009-10-18T16:32:00.021-04:002010-02-11T02:38:41.694-05:00Kensington Community Food Co-op Logo Design<span style="font-size:85%;"><span style="font-family:verdana;">The Kensington Community Food Co-op was looking for an identity for their new food co-op that would distinguish themselves from competitors. They are committed to healthy neighborhood living. Their mission is to provide a grocery store in the Kensington area that will provide healthy, quality food, products and services to its members and the community. They encourage each member to contribute and participate in all activities they undertake as a cooperative.<br /><br />For this logo design, I first did research on trends in the industry and competitors. I realized that many trends included: fruits & vegetable visuals, produce, lots of sun, mountains and track imagery. Drop shadows and gradients were also very common among other food co-ops. All in all, the competition had one thing in common, there was too much going on, or nothing going on at all.<br /></span></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUp5AJV0ARCEbpOYKgD0Uvp5gjtMjs1jeDVNCSA70AuHVQ73gq3hj5U2fXRvYL8OJ8eOu6FfLtFW_06g7d02aC7nBBCKF1nm1gWiwO9d_s0iWTAFZ__6h4eXKZ9pQsU27mO_0IAKTZmqo/s1600-h/mind-map.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 294px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUp5AJV0ARCEbpOYKgD0Uvp5gjtMjs1jeDVNCSA70AuHVQ73gq3hj5U2fXRvYL8OJ8eOu6FfLtFW_06g7d02aC7nBBCKF1nm1gWiwO9d_s0iWTAFZ__6h4eXKZ9pQsU27mO_0IAKTZmqo/s320/mind-map.JPG" alt="" id="BLOGGER_PHOTO_ID_5394041664988976946" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /></span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /><br /><br /></span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /></span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;">And so, to improve upon competitors, I began mind-map</span></span><span style="font-size:85%;"><span style="font-family:verdana;">p</span></span><span style="font-size:85%;"><span style="font-family:verdana;">ing for ideas. A few words I came across were community, neighborhood, shared values, toget</span></span><span style="font-size:85%;"><span style="font-family:verdana;">herness, and helping. Out of these, I really wanted to choose something unique for KCFC's new logo. </span></span><span style="font-size:85%;"><span style="font-family:verdana;">I decided</span></span><span style="font-size:85%;"><span style="font-family:verdana;"> on the idea of "neighborhoods," being in Philadelphia and all.<br /><br />I am always inspired by logo designs with hidden meanings, such as FedEx, Big Ten, Northwest Airlines, and Amazon logos. And so I really wanted to apply a hidden message in KCFC's new logo. Above the logotype of Kensington Community Food Co-op is a road with square blocks that represent apartment buildings. Not only does it represent neighborhoods, but it also spells out the word Co-op.<br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSFQlH7aOxg5i5IYWDx6ZyXMdiQi6i5v4azM6r5AUczWlSFcYQxKD2MBC8wr4pyqcgj0BwG3fJtOMqr10A7yz6OBoz8dAwE60VQ9bFtJV2gRv2oxSMg9kGcmRLt4XYSBU7a-I9ROdvpQU/s1600-h/grayscale_reversed.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 313px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSFQlH7aOxg5i5IYWDx6ZyXMdiQi6i5v4azM6r5AUczWlSFcYQxKD2MBC8wr4pyqcgj0BwG3fJtOMqr10A7yz6OBoz8dAwE60VQ9bFtJV2gRv2oxSMg9kGcmRLt4XYSBU7a-I9ROdvpQU/s320/grayscale_reversed.jpg" alt="" id="BLOGGER_PHOTO_ID_5394041666694401234" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br />As for color selection, I chose a earthy green because I associate this color with freshness and growth. The choice of gray was because it compliments gr</span></span><span style="font-size:85%;"><span style="font-family:verdana;">een really well as a neutral color.<br /><br />The typeface I chose is Bodoni. Bodoni is an elegant </span></span><span style="font-size:85%;"><span style="font-family:verdana;">modern typeface that is also a classic. I thought that the serifs looked elegant, and helps for legibility as the flat serifs help to create a straight line under the words. It's important for a new brand to have a clear and easy to read type, and Bodoni does a great job.<br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2xtjkFUmGdmU0St0vecQ29oLRSsRvffYZbViUf-47WrH8zQcRDTxrA3y5o6guUUjXhlfLKGXi1I9i3t22IvtOPYPK9FiDQiL_7c2TjhTCf7eykeE0XnmBOdRpiEtg7WwoTmkVHMkzeJs/s1600-h/kcfc_logo.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 247px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2xtjkFUmGdmU0St0vecQ29oLRSsRvffYZbViUf-47WrH8zQcRDTxrA3y5o6guUUjXhlfLKGXi1I9i3t22IvtOPYPK9FiDQiL_7c2TjhTCf7eykeE0XnmBOdRpiEtg7WwoTmkVHMkzeJs/s320/kcfc_logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5436886879281619250" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Whenever creating a logo, there are 5 principles that I think are important to follow:<br /></span></span><ul style="font-family:verdana;"><li><span style="font-size:85%;">Simplicity</span></li><li><span style="font-size:85%;">Memorable</span></li><li><span style="font-size:85%;">Timeless</span></li><li><span style="font-size:85%;">Versatile</span></li><li><span style="font-size:85%;">Appropriate</span></li></ul><span style="font-size:85%;"><span style="font-family:verdana;">I feel that this logo design falls under those 5 principles.</span></span><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-2025746422148931352009-10-18T15:35:00.021-04:002009-10-18T21:05:14.747-04:00Temple Advertising Department Logo Design<span style="font-size:85%;"><span style="font-family:verdana;">One of the accounts I'm on as the Executive Art Director in Diamond Edge Communications, Temple University's student-run ad agency, is the Temple Advertising Department. The department came to us for a new identity design, because it has been changing from year to year with no consistency. And so, here are two of my many concepts that I designed proposed.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img32.imageshack.us/img32/5571/theaddept2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 325px; height: 251px;" src="http://img32.imageshack.us/img32/5571/theaddept2.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:verdana;">The first logo utilizes the hat on geometric shapes of the word AD for Advertising. The geometric shapes are clear and distinguishable, representing experimentation, while the hat represents the many hats (art director, copywriter, account manager) advertisers are sometimes required to wear in the profession.</span></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://img14.imageshack.us/img14/1505/theaddept.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 322px; height: 248px;" src="http://img14.imageshack.us/img14/1505/theaddept.jpg" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><br /><span style="font-family:verdana;"><br /><br /><br /></span></span><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">The second logo is clean, distinguishable, with the main focus on "AD." The logotype is composed within a rectangular boundary to create a solid and a professional look. Both logos can be easily scaled without losing its effectiveness.</span></span><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br />Either design will provide the department with a simple and strong logo that serves as a solution for an identity that will not get lost in the clutter of all of the overly complex logos out there.</span></span><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-67977496043239524152009-09-26T20:25:00.018-04:002009-09-27T17:27:50.058-04:00Irony, Exaggeration, Metaphor<span style="font-size:85%;"><span style="font-family:verdana;">For this Art Direction II assignment, we were to choose a brand of interest, and then create 3 separate ads. The first one dealing with irony, the second one exaggeration, and a third ad acting as a metaphor without using copy, only a visual and logo.<br /><br />The brand I chose was Shure SE210 In-ear Headphones. They're </span></span><span style="font-size:85%;"><span style="font-family:verdana;">sound isolating, and so I wanted to focus on that benefit. In fact they isolate sound so well that you can virtually hear nothing at all when you put them on. Clear, crisp, quality music is the result of wearing Shure Headpho</span></span><span style="font-size:85%;"><span style="font-family:verdana;">nes, and those are the benefits I wanted to convey in my ads.<br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifmZnPxQM9jYxzqHneUYQo8cxzkz2yCZJpFiH0scCiAaO65tU9_Toj7ndg3QFBSrkQsiz2skqG6dB8p4id11ngLuRJGOLOsKH_P8oyU0aLjkx3o4-FKScaFN6oai8BPbz4CLzb8PdQcuc/s1600-h/thumbnails.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifmZnPxQM9jYxzqHneUYQo8cxzkz2yCZJpFiH0scCiAaO65tU9_Toj7ndg3QFBSrkQsiz2skqG6dB8p4id11ngLuRJGOLOsKH_P8oyU0aLjkx3o4-FKScaFN6oai8BPbz4CLzb8PdQcuc/s320/thumbnails.JPG" alt="" id="BLOGGER_PHOTO_ID_5385939930029924034" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />Before jumping on the computer and executing my ads, I needed ideas. And so, I sketched quite a few thumbnails in order to get as many ideas </span></span><span style="font-size:85%;"><span style="font-family:verdana;">as possible. I found The Kickstart Catalogue from Mario Pric</span></span><span style="font-size:85%;"><span style="font-family:verdana;">ken's <span style="font-style: italic;"><a href="http://www.google.com/products?hl=en&source=hp&fkt=525&fsdt=3526&q=creative%20advertising%20mario&um=1&ie=UTF-8&sa=N&tab=wf">Creative Advertising</a>, </span></span></span><span style="font-size:85%;"><span style="font-family:verdana;">to be quite helpful in the ideation process.<br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi18IvCyPgNGWsc9Q6StbFslNi-DHWQzIAnam9GgmDHhhixAhkxS9yX1OHc37jYYuEDe_5R7o7spAScrZC0i15yFuZAyHXM1ioufS_xmCAmblbj9dWrHd2Xqcm4mUI66rwgpBw9W4ewlg8/s1600-h/irony_shure_less_noise.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi18IvCyPgNGWsc9Q6StbFslNi-DHWQzIAnam9GgmDHhhixAhkxS9yX1OHc37jYYuEDe_5R7o7spAScrZC0i15yFuZAyHXM1ioufS_xmCAmblbj9dWrHd2Xqcm4mUI66rwgpBw9W4ewlg8/s320/irony_shure_less_noise.jpg" alt="" id="BLOGGER_PHOTO_ID_5386261803364270658" border="0" /></a><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />I went for a minimalist approach for my irony ad. The tag-line reads, "less noise sounds better." In this case, less is more. I decided to keep the rest of the page white to heighten the impact of the tag-line, logo and call to action at the bottom. There is less noise on the page visually, and less noise in your ears with Shure Headphones.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz1wt8lE1RMO8aJmmlSWFP-O7rLPka8ioUG08ibkoeWa7APjLKcy3s80yG3-B5UbNNXoSukSkW1TZdl5CIhjE7U2R4d57HuLK1qtoXfDcCYAplz5KOiUVljq5sb0dvuLQ1n7XTG6b356A/s1600-h/exaggeration_shure_mj.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz1wt8lE1RMO8aJmmlSWFP-O7rLPka8ioUG08ibkoeWa7APjLKcy3s80yG3-B5UbNNXoSukSkW1TZdl5CIhjE7U2R4d57HuLK1qtoXfDcCYAplz5KOiUVljq5sb0dvuLQ1n7XTG6b356A/s320/exaggeration_shure_mj.jpg" alt="" id="BLOGGER_PHOTO_ID_5385945633135039170" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /></span></span><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />For my exaggeration piece I had the idea of bringing dead musicians back to life. This could be expanded into a campaign potentially. I took the Apollo Theater Marquee sign and manipulated it into the Shure Theater. The headline read</span></span><span style="font-size:85%;"><span style="font-family:verdana;">s boldly, "The King of Pop Like You've Never Heard Before." Not only is it timely, but it exaggerates by bringing Michael back to life through the clarity of Shure Headphones. Listening to MJ on your Shure Headphones is equivalent to hearing him live, minus all of the noisy fans of course.<br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisJYBjlk3nld-zW6HPI9rScDjdrRDYYAONher-akE940vg5TcO_nUEb2w3uSRQpWPBBRE42sTUkrd5sKqzq9wmqL6nuVEX9-8YoDAtbqe8ygl36nN4inWax_6aMpkQnWu9dP5IiYZB88g/s1600-h/metaphor_shure_explosion.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 247px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisJYBjlk3nld-zW6HPI9rScDjdrRDYYAONher-akE940vg5TcO_nUEb2w3uSRQpWPBBRE42sTUkrd5sKqzq9wmqL6nuVEX9-8YoDAtbqe8ygl36nN4inWax_6aMpkQnWu9dP5IiYZB88g/s320/metaphor_shure_explosion.jpg" alt="" id="BLOGGER_PHOTO_ID_5385946575203054402" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />My final ad was to be metaphorical with a visual and logo only. I will let the visual speak for itself.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-33816939963209507352009-09-26T20:06:00.007-04:002009-09-26T20:13:55.046-04:00Why Do You Do What You Do?<span style="font-size:85%;"><span style="font-family:verdana;">For our first assignment in my Art Direction II class, we were asked to answer the question, "why do you do w</span></span><span style="font-size:85%;"><span style="font-family:verdana;">hat you do?" through graphic and type.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvBS-0Jg8l5WGeRqtrheqVs2obk_Mi7n8Vp_ww6itM0Y8NhDq7yxtNQYEholMhR0aX_Tleao3JCgsYgdsyG93rDjSpxw4HXTxRsJRmlnIuaGplReQkGjlzAoQjN2jLxqEmGkfimU9c9Bg/s1600-h/khoi_nguyen_existence.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvBS-0Jg8l5WGeRqtrheqVs2obk_Mi7n8Vp_ww6itM0Y8NhDq7yxtNQYEholMhR0aX_Tleao3JCgsYgdsyG93rDjSpxw4HXTxRsJRmlnIuaGplReQkGjlzAoQjN2jLxqEmGkfimU9c9Bg/s320/khoi_nguyen_existence.jpg" alt="" id="BLOGGER_PHOTO_ID_5385932980967857730" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />"Because existence is interdependent" means that</span></span><span style="font-size:85%;"><span style="font-family:verdana;"> we are all reliant on each other as a human species. I know one reason I'm here is to help other people, and so I try my best to be there for my family and friends when they need m</span></span><span style="font-size:85%;"><span style="font-family:verdana;">e most. We're not isolated. We are all connected, and thus, the circle is a link, a symbol, that is representative of US as a whole.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEignUvPpXGqTo6kHnDofi5I5CwtB_Nxcf8iHpNs1NcppQdrhtVx8-p7h_6TlZps_GkQH9RzXuBJQVLWBCCmfCSIGML4Su2ZfJ0rpoXJIOZ5J1XE-PQea6w4HaV-9nZsYjTwbl6Rr4DUuU0/s1600-h/khoi_nguyen_one.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 240px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEignUvPpXGqTo6kHnDofi5I5CwtB_Nxcf8iHpNs1NcppQdrhtVx8-p7h_6TlZps_GkQH9RzXuBJQVLWBCCmfCSIGML4Su2ZfJ0rpoXJIOZ5J1XE-PQea6w4HaV-9nZsYjTwbl6Rr4DUuU0/s320/khoi_nguyen_one.jpg" alt="" id="BLOGGER_PHOTO_ID_5385932846405132658" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"> <span style="font-family:verdana;"><br /><br /><br />"Because of a hole in one" is meant to be playful. When you know you've found the one, it'</span></span><span style="font-size:85%;"><span style="font-family:verdana;">s as sweet as a hole in one. I chose the simple typeface because that is what Love should be, simple.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzbrZQphyphenhyphenqvfmQxqNXFP601pv0RApGYBs_6vJpGuAqk7AYJvx8xXufCWC_-fz8U_0873zwB-sIWq1u7JQwUfWHxKvYH71JAhrlVL7VCi0JCy9kMPSf4oF2391YXCW9tDaQTv1piWVMGCc/s1600-h/khoi_nguyen_white_space.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 234px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzbrZQphyphenhyphenqvfmQxqNXFP601pv0RApGYBs_6vJpGuAqk7AYJvx8xXufCWC_-fz8U_0873zwB-sIWq1u7JQwUfWHxKvYH71JAhrlVL7VCi0JCy9kMPSf4oF2391YXCW9tDaQTv1piWVMGCc/s320/khoi_nguyen_white_space.jpg" alt="" id="BLOGGER_PHOTO_ID_5385933262792306930" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />"Because I love white space" is pretty obvious. Perhaps the most important technique a designer has in his arsenal is the use of white space. Not only is it simplistic, but it just looks good.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-66694762564437048962009-09-26T18:51:00.026-04:002009-10-01T00:57:33.624-04:00Not My Typical Saturday<span style=";font-family:verdana;font-size:85%;" >Titled <span style="font-style: italic;">Not My Typical Saturday: A Photo Story from my Converses' Perspective</span>, this is my first photography assignment. Taken for my design for Journalists course, I choose to photograph my Saturday, because normally, Saturday's are very uneventful for me. The decision to shoot in b&w was because as I went about my day, I noticed that I came across many strong visual representations such as temple banners in the Bell Tower shot, the H&M signage, the American flag, and that special someone's pink Converse. And so I thought the images would have more visual impact if I made everything b&w except those strong visual representations.<br /><br />All in all, this project was a fun and interesting one. It made me pay closer attention to the details in my photographs as well as taught me a lot about how to edit and adjust my images. It made me get out of my comfort zone, get out there and take pictures that I normally would not take.</span><br /><span style="font-size:85%;"><span style=";font-family:verdana;font-size:85%;" ><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8S8XegYjoviYeJx4bJ2mPOLHNLssBXAjwEv_CJqjTSBgsh4ylTAtmvXNS-N6b_ZSn0U6V2wGb5WUK-DivNOzKPjR2DFmdoZi1VjpxB-4hnlgWfUAXtCpzg6i3Yk2iLlH4yW1-av4zNK0/s1600-h/1_morning_train_b&w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 241px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8S8XegYjoviYeJx4bJ2mPOLHNLssBXAjwEv_CJqjTSBgsh4ylTAtmvXNS-N6b_ZSn0U6V2wGb5WUK-DivNOzKPjR2DFmdoZi1VjpxB-4hnlgWfUAXtCpzg6i3Yk2iLlH4yW1-av4zNK0/s320/1_morning_train_b&w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387056233280997970" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style=";font-family:verdana;font-size:85%;" ><br /><br /><br />Here I am, early in the morning, on a Saturday, waiting patiently as the R7 train to Center City, Philadelphia approaches.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9AD56-mY4a1ZMOrRCyXCZL61_aR9zbdC38VnhjpoIBLKGRfmBkqwkZm0CpiZ0UpqWWSMTT2GOoS35n33LPmCfFKcsuwt94JC4J7dx6dceyws6nSC7iLktUgjJKsg87Jo3TfNI48AWRHI/s1600-h/2_bell_tower_b&w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 223px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9AD56-mY4a1ZMOrRCyXCZL61_aR9zbdC38VnhjpoIBLKGRfmBkqwkZm0CpiZ0UpqWWSMTT2GOoS35n33LPmCfFKcsuwt94JC4J7dx6dceyws6nSC7iLktUgjJKsg87Jo3TfNI48AWRHI/s320/2_bell_tower_b&w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387056238386983938" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style=";font-family:verdana;font-size:85%;" ><br /><br />Destination, Temple University. Here's a shot of the infamous Bell Tower that I cross everyday and on this particular desolate morning. Yawn, now it's time for me to head into work at the Howard Gittis Student Center.</span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeKDxUZCLcT0kzTBs6o54pYmOG0DrHX_qZlW4JJMef2V8JmuIsNCOjnj77PsPLSOJSPei7AFDSrSARF6pPz0viUDehJSnnJxBzWbRBZv28zk1LDhYOABYaDqes3qaSwvshplWD9kgLcAQ/s1600-h/3_at_work_b&w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 232px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeKDxUZCLcT0kzTBs6o54pYmOG0DrHX_qZlW4JJMef2V8JmuIsNCOjnj77PsPLSOJSPei7AFDSrSARF6pPz0viUDehJSnnJxBzWbRBZv28zk1LDhYOABYaDqes3qaSwvshplWD9kgLcAQ/s320/3_at_work_b&w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387056249091859186" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />Alone at work, on a Saturday with nothing to do but read blogs, do homework and stare at the decorated wall in front of me. What a life.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe0YV5eeFSkeCbTlhVVoJI9uUWOKspGPIFBgiR2AdNJIPLzfL1GVVRijf0fManvWEKR4M-ofRpe3HqEp4_PU3aM9-47S1ysLe97uRf32b-DgjUmDbUh1bgEmy_6sphCcmrzUqdyNynWuo/s1600-h/4_+city_hall_b%26w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 240px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe0YV5eeFSkeCbTlhVVoJI9uUWOKspGPIFBgiR2AdNJIPLzfL1GVVRijf0fManvWEKR4M-ofRpe3HqEp4_PU3aM9-47S1ysLe97uRf32b-DgjUmDbUh1bgEmy_6sphCcmrzUqdyNynWuo/s320/4_+city_hall_b%26w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387056260130108050" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />Work's done. Just caught the Broad Street Line into City Hall. I can't help but notice a dank smell of urine and spacious skylines. Time to explore the area.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNRmspAXxvHk6FZkF4qI14_FhByoDBv2jXu-yKE_ZJf1Du2vjC9w9UCmH6OyeiRFxQBO_YM806se6C35oAFVwaDu0BFf30CPjMgJbCCsrr9kjOG9AiwYiTH1YoBvZzOMehpC9diPNMtns/s1600-h/5_william_penn_b&w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 239px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNRmspAXxvHk6FZkF4qI14_FhByoDBv2jXu-yKE_ZJf1Du2vjC9w9UCmH6OyeiRFxQBO_YM806se6C35oAFVwaDu0BFf30CPjMgJbCCsrr9kjOG9AiwYiTH1YoBvZzOMehpC9diPNMtns/s320/5_william_penn_b&w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387056267442174386" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><br /><span style="font-family:verdana;"><br /><br />William Penn atop the City Hall Tower. It's astonishing every time I see it.</span><br /></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDZXlS0JLWgIg-TcJgPWf6PvkOW0tdsGgqwfsmhhqzKZnqw93VNLH_Jiy2CdQPFruFY7PzpxO0HrcL_HwfBUvEpPDREEgPuYOk9n52ugPVcCY-Wo_31p-d8bA4ldej9A63kunCd03ZA88/s1600-h/6_h&m_b&w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 253px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDZXlS0JLWgIg-TcJgPWf6PvkOW0tdsGgqwfsmhhqzKZnqw93VNLH_Jiy2CdQPFruFY7PzpxO0HrcL_HwfBUvEpPDREEgPuYOk9n52ugPVcCY-Wo_31p-d8bA4ldej9A63kunCd03ZA88/s320/6_h&m_b&w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387057259168610882" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />Ah, H&M, one of my favorite places to shop. Stylish and affordable and it's always got me thinking red.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgPp8CWXRIkiKTNsiWDElc-yMuk72-yyWcpvwlg9ydhgYlEua_1vxBiUz-KOOCu20HiiFLAqlpt86hl60wvwYVyKVRqfg0-7jYv-pzCwn3L0ow0UgYIZwH9V_DVJ3Rol7GAToPBZictiU/s1600-h/7_kimmel_center_b&w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 218px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgPp8CWXRIkiKTNsiWDElc-yMuk72-yyWcpvwlg9ydhgYlEua_1vxBiUz-KOOCu20HiiFLAqlpt86hl60wvwYVyKVRqfg0-7jYv-pzCwn3L0ow0UgYIZwH9V_DVJ3Rol7GAToPBZictiU/s320/7_kimmel_center_b&w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387057266075082018" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />The Kimmel Center, such a classy and elegant place. I've always imagined what it would be like performing in a place like this.</span></span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgV6J-yAwYSLPiy6CArhKey3icYXg8LVNWcNS-gaz-a1QIF3Mgiet5HO3Z6jxHHvoErNECECpZoeb_eZPThGBQ0BcxWDeFQsz4nYOGpDKJHJguSRwljYIA0tVJeeHRnUxmJUDkc_DyKmE/s1600-h/8_suburban_station_b&w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 236px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgV6J-yAwYSLPiy6CArhKey3icYXg8LVNWcNS-gaz-a1QIF3Mgiet5HO3Z6jxHHvoErNECECpZoeb_eZPThGBQ0BcxWDeFQsz4nYOGpDKJHJguSRwljYIA0tVJeeHRnUxmJUDkc_DyKmE/s320/8_suburban_station_b&w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387057277331908402" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />Feet are tired. Time to head home. Suburban seems like the closest train station. Another 15 minutes until I'm fast asleep aboard the R7 as sweet symphonies of Beethoven prove to be quite soothing.</span></span><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiElEldT9eE2yUKZ9gae7DSJDBvlWyII98iuafBmmCesnT7P07w-cRQuS5mD2uFrmP4FWmzXEgpWb61klL7LU5BXdHTLNXAVvur6zzFYdqHFtp2Avmm7aTpRpKKvgoqAe3ZRdXAKso3LEI/s1600-h/9_someone_special_b&w.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiElEldT9eE2yUKZ9gae7DSJDBvlWyII98iuafBmmCesnT7P07w-cRQuS5mD2uFrmP4FWmzXEgpWb61klL7LU5BXdHTLNXAVvur6zzFYdqHFtp2Avmm7aTpRpKKvgoqAe3ZRdXAKso3LEI/s320/9_someone_special_b&w.jpg" alt="" id="BLOGGER_PHOTO_ID_5387057288949487490" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;"><br /><br />And the best part of my day. Coming home to that 'special' someone. All you really need is love.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-22446294563107891242009-08-23T18:37:00.005-04:002009-08-30T23:34:55.159-04:00Temple Ad Club Open House Poster<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAwVo4V8B0xcbkLeDB2S4-wlfgdtLgtvWbsqKIuFh5m4lWARq75nM1AE9-tavuObwWtJKAdYlXXxB6gnRezdG6XcMFARyvq2amjPzdGKEmG-5TgeKPzhnpnqC3ajOxrIeQRZerOJkHLbg/s1600-h/open_house_poster.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 309px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAwVo4V8B0xcbkLeDB2S4-wlfgdtLgtvWbsqKIuFh5m4lWARq75nM1AE9-tavuObwWtJKAdYlXXxB6gnRezdG6XcMFARyvq2amjPzdGKEmG-5TgeKPzhnpnqC3ajOxrIeQRZerOJkHLbg/s400/open_house_poster.jpg" alt="" id="BLOGGER_PHOTO_ID_5375966244969587698" border="0" /></a><span style="font-size:85%;"><span style="font-family:verdana;">A poster I designed for the Temple Ad Club Open House Event.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-19327686999189088672009-08-05T23:27:00.000-04:002009-08-05T23:28:19.901-04:00Team of Destiny<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsHRSrZvmt9hpp5zkzVx8SUGYNUehCSXn2Gu_0d_TTvIMUSQpP6r664Lsb-b6TtYgLjdECUt-AGQLHglj_Y_YPJPyd6wKzDncwQygXq0K0-a278f3Gu_BQ73PRLPfu5n6qMEZZJNRdM6Q/s1600-h/team_of_destiny.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsHRSrZvmt9hpp5zkzVx8SUGYNUehCSXn2Gu_0d_TTvIMUSQpP6r664Lsb-b6TtYgLjdECUt-AGQLHglj_Y_YPJPyd6wKzDncwQygXq0K0-a278f3Gu_BQ73PRLPfu5n6qMEZZJNRdM6Q/s400/team_of_destiny.jpg" alt="" id="BLOGGER_PHOTO_ID_5366687225018828482" border="0" /></a><span style="font-size:85%;"><br /><span style="font-family: verdana;">Here's a wallpaper creation of one of my favorite teams, the Philadelphia Eagles. Designed in Adobe Photoshop CS4.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-30120803462098799682009-08-05T23:11:00.004-04:002009-08-05T23:14:16.802-04:00You & I<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7qZpa-7Rq8lvNJEaFZGgBCwWqeu0AqlxFtRdoJw2fOulVGDfRzBmXbQOylqyUU5N2H4r2Xh9AAcx_2omhGEIOwlxHYBDO0Q6SO-P3j4QPnbeomn5qQY3Tqo3nmeVyL6GcBoG-vLj13eo/s1600-h/converse.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7qZpa-7Rq8lvNJEaFZGgBCwWqeu0AqlxFtRdoJw2fOulVGDfRzBmXbQOylqyUU5N2H4r2Xh9AAcx_2omhGEIOwlxHYBDO0Q6SO-P3j4QPnbeomn5qQY3Tqo3nmeVyL6GcBoG-vLj13eo/s400/converse.jpg" alt="" id="BLOGGER_PHOTO_ID_5366683219188489954" border="0" /></a><span style="font-size:85%;"><span style="font-family:verdana;">Here is a wallpaper I created a while back using grunge brushes in Adobe Photoshop CS3.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-77138367562779144822009-07-08T14:26:00.010-04:002009-09-05T16:01:13.791-04:00Class Pride 2010 T-Shirt Design Contest<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2Qg_5xbzlVEAj6JvHYUvz-cPCQXo9q9SUJa3weqG7agZAfmml9L-84hUueenNKv8j8yvaQcwbpoCkm6YK9z-BBHZui6r86mWtxFvE8_FWi7uZzG0h6JJYoN6LCibn1nPJ_0MzTEDOdOE/s1600-h/class_pride_2010_diversity.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 309px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2Qg_5xbzlVEAj6JvHYUvz-cPCQXo9q9SUJa3weqG7agZAfmml9L-84hUueenNKv8j8yvaQcwbpoCkm6YK9z-BBHZui6r86mWtxFvE8_FWi7uZzG0h6JJYoN6LCibn1nPJ_0MzTEDOdOE/s400/class_pride_2010_diversity.jpg" alt="" id="BLOGGER_PHOTO_ID_5378063726966962722" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHGTMjBnfYHFPLWjJCtdDfgE3Qw6n8kIDA7CM3VdGkiUhauBKgzfaXRO_M4UxABx-nTUHKqWa42TPE48W66f6U7dM8QN34mbuOhsvkCDc6cSB8CTfJAFeOpovxUh53JuNQ7HAb2rIVpKk/s1600-h/class_pride_2010_bold.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 309px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHGTMjBnfYHFPLWjJCtdDfgE3Qw6n8kIDA7CM3VdGkiUhauBKgzfaXRO_M4UxABx-nTUHKqWa42TPE48W66f6U7dM8QN34mbuOhsvkCDc6cSB8CTfJAFeOpovxUh53JuNQ7HAb2rIVpKk/s400/class_pride_2010_bold.jpg" alt="" id="BLOGGER_PHOTO_ID_5378075714705518530" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWqvMkVqU-yWoHAi3mXUjRgf39svbmx1A6p_AXfaHm5Zb8vzHUsYMQwqc-sCabjShgFyBICCHEFiBTxH3zghag6XXTnVaQxXtMKrPUOG6LZSg5fZY2B2_FmDvlshTReBqLcqMPb_TbhIw/s1600-h/class_pride_2010.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 309px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWqvMkVqU-yWoHAi3mXUjRgf39svbmx1A6p_AXfaHm5Zb8vzHUsYMQwqc-sCabjShgFyBICCHEFiBTxH3zghag6XXTnVaQxXtMKrPUOG6LZSg5fZY2B2_FmDvlshTReBqLcqMPb_TbhIw/s400/class_pride_2010.jpg" alt="" id="BLOGGER_PHOTO_ID_5361483573203352194" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1oZ0MChmbUZzLDpSTrQK5b5XYW1oAWGDhpaWUehvBbicNhLxwHQd5Ovp3Y-skQZ7p9p32dUjDsZwZlbaw_LeAD3tDMq9E4XFRDN14367nJgt86si75RpuHVBZKkyegaudwyp-MZJK0ig/s1600-h/classpride_2010_owls.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 309px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1oZ0MChmbUZzLDpSTrQK5b5XYW1oAWGDhpaWUehvBbicNhLxwHQd5Ovp3Y-skQZ7p9p32dUjDsZwZlbaw_LeAD3tDMq9E4XFRDN14367nJgt86si75RpuHVBZKkyegaudwyp-MZJK0ig/s400/classpride_2010_owls.jpg" alt="" id="BLOGGER_PHOTO_ID_5361483581416776786" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijCN7XdcOlHlMv7dnMr19LWZRpVizb-kXG-cwyuEyfJ8Y71akVgRuSPxy6pO4jdTG2BCCZOyTBarV7D5K2vzcOgu9guHd9itqJQQLGAOHBHvkjXLjpDUaEcpbovKta_2GYKp45WhjO5mg/s1600-h/class_pride_2010_hooter.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 309px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijCN7XdcOlHlMv7dnMr19LWZRpVizb-kXG-cwyuEyfJ8Y71akVgRuSPxy6pO4jdTG2BCCZOyTBarV7D5K2vzcOgu9guHd9itqJQQLGAOHBHvkjXLjpDUaEcpbovKta_2GYKp45WhjO5mg/s400/class_pride_2010_hooter.jpg" alt="" id="BLOGGER_PHOTO_ID_5361483576778863202" border="0" /></a><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivNtwGpNz_-_2XlBGVUFwY8RGVLuP7BJy0qagJRgs7YOsf-QNFwoRlwTd2lmidKKszx2vfno1vvWbl38SVcuo8_HMLSxydK4DJqxkbzXQ8sh_vKNNzQ_vtpGii6gkR5LXVKW3Vq8e1JDQ/s1600-h/tshirt_guy_front.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 356px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivNtwGpNz_-_2XlBGVUFwY8RGVLuP7BJy0qagJRgs7YOsf-QNFwoRlwTd2lmidKKszx2vfno1vvWbl38SVcuo8_HMLSxydK4DJqxkbzXQ8sh_vKNNzQ_vtpGii6gkR5LXVKW3Vq8e1JDQ/s400/tshirt_guy_front.jpg" alt="" id="BLOGGER_PHOTO_ID_5356158130439028914" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUlXGzcemr4MKTz_p1atdj5r13YUFEdOybnK0klZj163RrML8G928dzCZVAkdWgpU937s_xyZcnyhaGRmVagoRSDYnkeoBboUNTvMGGP7AFNorOcUeAZQA8lSMUnEoZk1eSBiGov6gLlw/s1600-h/tshirt_guy_back.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 356px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUlXGzcemr4MKTz_p1atdj5r13YUFEdOybnK0klZj163RrML8G928dzCZVAkdWgpU937s_xyZcnyhaGRmVagoRSDYnkeoBboUNTvMGGP7AFNorOcUeAZQA8lSMUnEoZk1eSBiGov6gLlw/s400/tshirt_guy_back.jpg" alt="" id="BLOGGER_PHOTO_ID_5356158134769054610" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgm6i_UPSlOBESAcdCnfEh1JowyR0x5bORlMsCDufDXX5pWNHjH9LcPwb7oCqcm47-rf4RSLwIbBDd0N2hJb6_b5PXcLoJ9VrkRpNFea3_2ZKX1Op6_iwu08BPhpTL9QnHVc-zqKuePs8M/s1600-h/tshirt_girl_front.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 356px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgm6i_UPSlOBESAcdCnfEh1JowyR0x5bORlMsCDufDXX5pWNHjH9LcPwb7oCqcm47-rf4RSLwIbBDd0N2hJb6_b5PXcLoJ9VrkRpNFea3_2ZKX1Op6_iwu08BPhpTL9QnHVc-zqKuePs8M/s400/tshirt_girl_front.jpg" alt="" id="BLOGGER_PHOTO_ID_5356158136309621538" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr8jhoeE1weihrq4MCt3LcC6M28bY2DoDdMZU1vscnbh2S15x7q-C7x3BjNVvl7crneOYMPmNYhbUac9QGE3nA1oOgbx2SurE2263wa80CQfLwqp_7qKSV9F2vaARjtUIg14o_EiCB1bM/s1600-h/tshirt_girl_back.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 356px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr8jhoeE1weihrq4MCt3LcC6M28bY2DoDdMZU1vscnbh2S15x7q-C7x3BjNVvl7crneOYMPmNYhbUac9QGE3nA1oOgbx2SurE2263wa80CQfLwqp_7qKSV9F2vaARjtUIg14o_EiCB1bM/s400/tshirt_girl_back.jpg" alt="" id="BLOGGER_PHOTO_ID_5356158141514586018" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:verdana;">Here are my 6 entries for Temple University's Student T-shirt Design Contest for the Class Pride 2010 Campaign. The campaign is a campus-wide fundraising initiative driven by members of the senior class. </span></span><span style="font-size:85%;"><span style="font-family:Verdana;">The winning design will be featured on a T-shirt that is offered as a gift to students who participate in the Class Pride Campaign next academic year.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-64210721909200362652009-05-21T22:53:00.005-04:002009-05-31T18:19:16.029-04:00Electronic Gaming Monthly Magazine Cover<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi50ObTl_mmxM1pgsKWKWIbXT32DHe0dViPt5AfANuLfXrFE3gnpD_Rgg25VDDHSCpHsKbhKqH3Uab-0JLJWDqHhyuHxXkFgafN3Y6n5qPBtjl36qCqre0NyjYAMm78HP1pzs1FGjpqdFs/s1600-h/egm_cover_june'09.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 309px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi50ObTl_mmxM1pgsKWKWIbXT32DHe0dViPt5AfANuLfXrFE3gnpD_Rgg25VDDHSCpHsKbhKqH3Uab-0JLJWDqHhyuHxXkFgafN3Y6n5qPBtjl36qCqre0NyjYAMm78HP1pzs1FGjpqdFs/s400/egm_cover_june'09.jpg" alt="" id="BLOGGER_PHOTO_ID_5342116178921773730" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:verdana;">As an ode to my favorite video game of all-time, I designed this EGM magazine cover, featuring none other than Snake from Metal Gear Solid 4: Guns of the Patriots.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-12439298114389041642009-05-15T18:32:00.020-04:002009-05-16T03:55:26.381-04:00Heroes Too Logo/Identity Redesign<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDoy7416qT1YKxk2lDdWPpcWKxMTy72vGPSEZOhAG7VCZ54ObdSYHp3mXFIfHaQSHhiS1Hx1lCMUeWFu4wgQZqiRegtCRYi5Q6Zr6u2XxadgMiLC1vjSt7lLRWLLpDlrWhtQIFZEVgtOk/s1600-h/1_front_cover.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDoy7416qT1YKxk2lDdWPpcWKxMTy72vGPSEZOhAG7VCZ54ObdSYHp3mXFIfHaQSHhiS1Hx1lCMUeWFu4wgQZqiRegtCRYi5Q6Zr6u2XxadgMiLC1vjSt7lLRWLLpDlrWhtQIFZEVgtOk/s400/1_front_cover.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245947046909858" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWIykPL5YK2Ej1ickV3k7CxXkSQDf5bDy_hUVevTVIBYQ9xT76G91Krf_XB1s-D61TM6gAIBWI3RmzIRyAsKhJ6A6hzx2Il89xcHwqCM5kuEzzkWi4m3O-hnLu1assRY-xrbyrhlRefH0/s1600-h/2_what_ill_cover.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWIykPL5YK2Ej1ickV3k7CxXkSQDf5bDy_hUVevTVIBYQ9xT76G91Krf_XB1s-D61TM6gAIBWI3RmzIRyAsKhJ6A6hzx2Il89xcHwqCM5kuEzzkWi4m3O-hnLu1assRY-xrbyrhlRefH0/s400/2_what_ill_cover.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245944325526002" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3StAD8uIgiwoDMiRJh5VA2S5AwBl7mz-wMBFMDwW1lgYcSnkmELIP25QR3U6ip9VSHfAFmtGGgkyePgzwcwnGN2IVSytKBZRKRFQy9poKEYl1EX5eliQ5Eva2e55GRoGqasqwQbQ0CWo/s1600-h/3_research_thoughts.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3StAD8uIgiwoDMiRJh5VA2S5AwBl7mz-wMBFMDwW1lgYcSnkmELIP25QR3U6ip9VSHfAFmtGGgkyePgzwcwnGN2IVSytKBZRKRFQy9poKEYl1EX5eliQ5Eva2e55GRoGqasqwQbQ0CWo/s400/3_research_thoughts.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245944090618194" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_ijXtnv1ZUGsyiE4yEMh_xmBAQWXJWyqGotA7cBnb6MA7jRdoETjw5uJNmSSAOuQDnCDcVOy_8hN7vR1dMEieEEJYVifiCdjpgTeewSejPsIU4t30Gdyxz7_nHixibIype0qSzwPV5KA/s1600-h/4_original_logo.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_ijXtnv1ZUGsyiE4yEMh_xmBAQWXJWyqGotA7cBnb6MA7jRdoETjw5uJNmSSAOuQDnCDcVOy_8hN7vR1dMEieEEJYVifiCdjpgTeewSejPsIU4t30Gdyxz7_nHixibIype0qSzwPV5KA/s400/4_original_logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245944084006738" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIWSBs08pU-wF9QrbB2SmkjiH2QC2Y61eEH-c0BH1lcqKTp3DJDyz1qb3-N4JMH79a7gYdstkzzvDMQFgpfitLUC2_boQVQ71KlcUTgN6McoSIiobmDWkCc71BjaPz_CaorxwynfP9r-A/s1600-h/5_logo_one_logotype.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIWSBs08pU-wF9QrbB2SmkjiH2QC2Y61eEH-c0BH1lcqKTp3DJDyz1qb3-N4JMH79a7gYdstkzzvDMQFgpfitLUC2_boQVQ71KlcUTgN6McoSIiobmDWkCc71BjaPz_CaorxwynfP9r-A/s400/5_logo_one_logotype.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245943380705826" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWB9F3kt17GtMvCyzaSCGQohaEikfj-Wq3QCY_DDwAZcmX1PX8QYUsktdBTP_W7iNcjbDO61ikf2JbBYh18vz1QfiM04YnDuz5kK0Db11UINeJl6KI3u3D4yXrqgCDZkZUfEDYcBNMo2U/s1600-h/6_logo_two_ligature.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWB9F3kt17GtMvCyzaSCGQohaEikfj-Wq3QCY_DDwAZcmX1PX8QYUsktdBTP_W7iNcjbDO61ikf2JbBYh18vz1QfiM04YnDuz5kK0Db11UINeJl6KI3u3D4yXrqgCDZkZUfEDYcBNMo2U/s400/6_logo_two_ligature.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245838918862194" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbLRbWLVR4eYpoUZCQATMqO4kkimK_iedB5gTsYPeyy7tIThzHjjD116KzYux5xJ5l3CZpblbpDSEh7LrkeqHoXU15UV9YI1YMcbx3jpu8GCNk5dHm3GEB-glM66g01M0jYIB7MgCTvnU/s1600-h/7_logo_design_sketches.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbLRbWLVR4eYpoUZCQATMqO4kkimK_iedB5gTsYPeyy7tIThzHjjD116KzYux5xJ5l3CZpblbpDSEh7LrkeqHoXU15UV9YI1YMcbx3jpu8GCNk5dHm3GEB-glM66g01M0jYIB7MgCTvnU/s400/7_logo_design_sketches.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245840187917698" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBpFF9ceDOVL1QHyeLdDSGz_qCE8neEBXajcCK5jBZu8OwKxETMPj0l1LOa0zPJChnqRbQuJYopyP52Ad7gkCOVmUr3od5P2UuXG4WYFUBDeciV7SHIUIXYQv-nfaLNV9HzRKfA87uR44/s1600-h/8_logo_design_pc_gen_type.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBpFF9ceDOVL1QHyeLdDSGz_qCE8neEBXajcCK5jBZu8OwKxETMPj0l1LOa0zPJChnqRbQuJYopyP52Ad7gkCOVmUr3od5P2UuXG4WYFUBDeciV7SHIUIXYQv-nfaLNV9HzRKfA87uR44/s400/8_logo_design_pc_gen_type.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245841531012642" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWoYWLn62MtHLt1E-W7DfTpdxbGyzzr53-KNh3SAPc4sjw94xm8F1HgoCSNRq6vBWUIBu2Wu9dWWS4mMMTeRfbUS-ysKjI_kmAs5kU8HLrVP3xID4079P3Hw34ksUpxdqcRI-9scO_AWE/s1600-h/9_logo_design_grayscale_inverted.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWoYWLn62MtHLt1E-W7DfTpdxbGyzzr53-KNh3SAPc4sjw94xm8F1HgoCSNRq6vBWUIBu2Wu9dWWS4mMMTeRfbUS-ysKjI_kmAs5kU8HLrVP3xID4079P3Hw34ksUpxdqcRI-9scO_AWE/s400/9_logo_design_grayscale_inverted.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245838104299698" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjITXa96q-x98c4IkoPKgqlqjLRxkqU5VcJHK5HFnDxaGmpwPDRuG3sBMA1DpPIMoas-sf6SQ_x8jLUNfnkxsy7mZizmERBaHI9Tr0msGaO3mg30V1X_SleAHM7GkC2xEiM_j9BYHfAxiE/s1600-h/10_logo_design_color.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjITXa96q-x98c4IkoPKgqlqjLRxkqU5VcJHK5HFnDxaGmpwPDRuG3sBMA1DpPIMoas-sf6SQ_x8jLUNfnkxsy7mZizmERBaHI9Tr0msGaO3mg30V1X_SleAHM7GkC2xEiM_j9BYHfAxiE/s400/10_logo_design_color.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245837101466226" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrg9OlqkAzJXkjW1TAjXegvrOU4fu8B2zJ_NIXFeTMtuWcjDetu9QC5Co76YwMbX85MYOlbMPdeH4j7UqR4chCDsJhw7barIVU6Az9M4Wi3ILTpux3mXZoAcEIWUYHpv05J3g9tdgNWaY/s1600-h/11_logo_design_finished.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrg9OlqkAzJXkjW1TAjXegvrOU4fu8B2zJ_NIXFeTMtuWcjDetu9QC5Co76YwMbX85MYOlbMPdeH4j7UqR4chCDsJhw7barIVU6Az9M4Wi3ILTpux3mXZoAcEIWUYHpv05J3g9tdgNWaY/s400/11_logo_design_finished.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245731323198770" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8bfaNLUJHtyoaj6pqRJSXBsqpgZs9Y99F5eN9QdFcodVFt0uUzOaTpNbo9aWV1WAn3XolAdvW3szZvmwtlpBUCMxzdzfjB8Y-uS_Uq8ssmVCh9gmgyOyJ_jZjhWFj9wDKmDvS9h_ILKA/s1600-h/12_logo_design_mockups.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8bfaNLUJHtyoaj6pqRJSXBsqpgZs9Y99F5eN9QdFcodVFt0uUzOaTpNbo9aWV1WAn3XolAdvW3szZvmwtlpBUCMxzdzfjB8Y-uS_Uq8ssmVCh9gmgyOyJ_jZjhWFj9wDKmDvS9h_ILKA/s400/12_logo_design_mockups.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245732165144306" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOCJE9zsm4g1FO1eCF0fzG5UNYekvDfNw8WaFBecLMRGEpuBck45GBtkEEeWrpl0qFSMrDAczIfDBqvRKey5MS2svvaDHgZNYrmArVNI5y8lAgDbTg8LH3OSpOGGwg8PuLOI0T_LaKoAA/s1600-h/13_logo_design_mockups.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOCJE9zsm4g1FO1eCF0fzG5UNYekvDfNw8WaFBecLMRGEpuBck45GBtkEEeWrpl0qFSMrDAczIfDBqvRKey5MS2svvaDHgZNYrmArVNI5y8lAgDbTg8LH3OSpOGGwg8PuLOI0T_LaKoAA/s400/13_logo_design_mockups.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245729796559122" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLaoeJnHlgCk9wQN4J9tfcrTr_5D6yDcGCH_9SgbQmmdg9YNq_XOBIL6tZdlzY_fdgDt4uDK6kHlrzggDKs-jPMSCubQjtee4udu3KmUnFPpGNH1iiRBl7GyNESz2WH4Jqfp9RyiGrcS8/s1600-h/14_logo_design_mockups.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLaoeJnHlgCk9wQN4J9tfcrTr_5D6yDcGCH_9SgbQmmdg9YNq_XOBIL6tZdlzY_fdgDt4uDK6kHlrzggDKs-jPMSCubQjtee4udu3KmUnFPpGNH1iiRBl7GyNESz2WH4Jqfp9RyiGrcS8/s400/14_logo_design_mockups.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245725409785378" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRKleJmXSGWfXJHnbydxdbrQUL5J9F3s7UPfJDeF9zCSaBXOGnKY6CVq0ymWeey8EIcA_WGOMiTzmC7HmnnC2vFeyJ55vE0YZMiRyxoOJYRJqCKBicOz94YsQzDv3UAErDqXWw5O8-qTg/s1600-h/15_back_cover.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRKleJmXSGWfXJHnbydxdbrQUL5J9F3s7UPfJDeF9zCSaBXOGnKY6CVq0ymWeey8EIcA_WGOMiTzmC7HmnnC2vFeyJ55vE0YZMiRyxoOJYRJqCKBicOz94YsQzDv3UAErDqXWw5O8-qTg/s400/15_back_cover.jpg" alt="" id="BLOGGER_PHOTO_ID_5336245721662226402" border="0" /></a><span style="font-size:85%;"><br /><span style="font-family:verdana;">This was the final project for my Art Direction I class in Spring '09. The assignment was to design a company logo for <a href="http://heroestoo.com/">Heroes Too</a> which is a start-up social enterprise concerned with global warming and other environmental threats. It is dedicated to encouraging, connecting and channeling the participation of individuals to create a collective and lasting response to the environmental threat facing humanity. They are planning to launch the company globally in the future and so it is our chance to show our design to the world.<br /><br />The <span style="font-weight: bold;">target audiences</span> are environmentally conscious individuals, students and young people, schools, community organizations and corporate partners. The <span style="font-weight: bold;">tone & manner</span> is supposed to be inspiring, uplifting, personal or engaging, focusing on the "human element" side instead of just the "environmental" side. One to two <span style="font-weight: bold;">colors</span> are preferable, but more colors considered for really good design. The <span style="font-weight: bold;">typeface & font</span> are to be light, modern and smart in style. No heavy or bold font. Variations of Heroes Too are allowed such as H2 or Heroes 2. Lastly, professor doesn't want an over-emphasis on 'green', a commercial or corporate look & feel, too fancy or heavy, blunt/bold typefaces.<br /><br /><span style="font-weight: bold;">Logo 1:</span> The font used was Orson Casual, I particularly liked this font because the O's were perfect circles, and so I could incorporate the earth into the logotype. I wanted to execute it much better than the original logo, all the while trying to avoid being clich</span></span><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> <w:splitpgbreakandparamark/> <w:dontvertaligncellwithsp/> <w:dontbreakconstrainedforcedtables/> <w:dontvertalignintxbx/> <w:word11kerningpairs/> <w:cachedcolbalance/> </w:Compatibility> <w:browserlevel>MicrosoftInternetExplorer4</w:BrowserLevel> <m:mathpr> <m:mathfont val="Cambria Math"> <m:brkbin val="before"> <m:brkbinsub val="--"> <m:smallfrac val="off"> <m:dispdef/> <m:lmargin val="0"> <m:rmargin val="0"> <m:defjc val="centerGroup"> <m:wrapindent val="1440"> <m:intlim val="subSup"> <m:narylim val="undOvr"> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" defunhidewhenused="true" defsemihidden="true" defqformat="false" defpriority="99" latentstylecount="267"> <w:lsdexception locked="false" priority="0" semihidden="false" unhidewhenused="false" qformat="true" name="Normal"> <w:lsdexception locked="false" priority="9" semihidden="false" unhidewhenused="false" qformat="true" name="heading 1"> <w:lsdexception locked="false" priority="9" qformat="true" name="heading 2"> <w:lsdexception locked="false" priority="9" qformat="true" name="heading 3"> <w:lsdexception locked="false" priority="9" qformat="true" name="heading 4"> <w:lsdexception locked="false" priority="9" qformat="true" name="heading 5"> <w:lsdexception locked="false" priority="9" qformat="true" name="heading 6"> <w:lsdexception locked="false" priority="9" qformat="true" name="heading 7"> <w:lsdexception locked="false" priority="9" qformat="true" name="heading 8"> <w:lsdexception locked="false" priority="9" qformat="true" name="heading 9"> <w:lsdexception locked="false" priority="39" name="toc 1"> <w:lsdexception locked="false" priority="39" name="toc 2"> <w:lsdexception locked="false" priority="39" name="toc 3"> <w:lsdexception locked="false" priority="39" name="toc 4"> <w:lsdexception locked="false" priority="39" name="toc 5"> <w:lsdexception locked="false" priority="39" name="toc 6"> <w:lsdexception locked="false" priority="39" name="toc 7"> <w:lsdexception locked="false" priority="39" name="toc 8"> <w:lsdexception locked="false" priority="39" name="toc 9"> <w:lsdexception locked="false" priority="35" qformat="true" name="caption"> <w:lsdexception locked="false" priority="10" semihidden="false" unhidewhenused="false" qformat="true" name="Title"> <w:lsdexception locked="false" priority="1" name="Default Paragraph Font"> <w:lsdexception locked="false" priority="11" semihidden="false" unhidewhenused="false" qformat="true" name="Subtitle"> <w:lsdexception locked="false" priority="22" semihidden="false" unhidewhenused="false" qformat="true" name="Strong"> <w:lsdexception locked="false" priority="20" semihidden="false" unhidewhenused="false" qformat="true" name="Emphasis"> <w:lsdexception locked="false" priority="59" semihidden="false" unhidewhenused="false" name="Table Grid"> <w:lsdexception locked="false" unhidewhenused="false" name="Placeholder Text"> <w:lsdexception locked="false" priority="1" semihidden="false" unhidewhenused="false" qformat="true" name="No Spacing"> <w:lsdexception locked="false" priority="60" semihidden="false" unhidewhenused="false" name="Light Shading"> <w:lsdexception locked="false" priority="61" semihidden="false" unhidewhenused="false" name="Light List"> <w:lsdexception locked="false" priority="62" semihidden="false" unhidewhenused="false" name="Light Grid"> <w:lsdexception locked="false" priority="63" semihidden="false" unhidewhenused="false" name="Medium Shading 1"> <w:lsdexception locked="false" priority="64" semihidden="false" unhidewhenused="false" name="Medium Shading 2"> <w:lsdexception locked="false" priority="65" semihidden="false" unhidewhenused="false" name="Medium List 1"> <w:lsdexception locked="false" priority="66" semihidden="false" unhidewhenused="false" name="Medium List 2"> <w:lsdexception locked="false" priority="67" semihidden="false" unhidewhenused="false" name="Medium Grid 1"> <w:lsdexception locked="false" priority="68" semihidden="false" unhidewhenused="false" name="Medium Grid 2"> <w:lsdexception locked="false" priority="69" semihidden="false" unhidewhenused="false" name="Medium Grid 3"> <w:lsdexception locked="false" priority="70" semihidden="false" unhidewhenused="false" name="Dark List"> <w:lsdexception locked="false" priority="71" semihidden="false" unhidewhenused="false" name="Colorful Shading"> <w:lsdexception locked="false" priority="72" semihidden="false" unhidewhenused="false" name="Colorful List"> <w:lsdexception locked="false" priority="73" semihidden="false" unhidewhenused="false" name="Colorful Grid"> <w:lsdexception locked="false" priority="60" semihidden="false" unhidewhenused="false" name="Light Shading Accent 1"> <w:lsdexception locked="false" priority="61" semihidden="false" unhidewhenused="false" name="Light List Accent 1"> <w:lsdexception locked="false" priority="62" semihidden="false" unhidewhenused="false" name="Light Grid Accent 1"> <w:lsdexception locked="false" priority="63" semihidden="false" unhidewhenused="false" name="Medium Shading 1 Accent 1"> <w:lsdexception locked="false" priority="64" semihidden="false" unhidewhenused="false" name="Medium Shading 2 Accent 1"> <w:lsdexception locked="false" priority="65" semihidden="false" unhidewhenused="false" name="Medium List 1 Accent 1"> <w:lsdexception locked="false" unhidewhenused="false" name="Revision"> <w:lsdexception locked="false" priority="34" semihidden="false" unhidewhenused="false" qformat="true" name="List Paragraph"> <w:lsdexception locked="false" priority="29" semihidden="false" unhidewhenused="false" qformat="true" name="Quote"> <w:lsdexception locked="false" priority="30" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Quote"> <w:lsdexception locked="false" priority="66" semihidden="false" unhidewhenused="false" name="Medium List 2 Accent 1"> <w:lsdexception locked="false" priority="67" semihidden="false" unhidewhenused="false" name="Medium Grid 1 Accent 1"> <w:lsdexception locked="false" priority="68" semihidden="false" unhidewhenused="false" name="Medium Grid 2 Accent 1"> <w:lsdexception locked="false" priority="69" semihidden="false" unhidewhenused="false" name="Medium Grid 3 Accent 1"> <w:lsdexception locked="false" priority="70" semihidden="false" unhidewhenused="false" name="Dark List Accent 1"> <w:lsdexception locked="false" priority="71" semihidden="false" unhidewhenused="false" name="Colorful Shading Accent 1"> <w:lsdexception locked="false" priority="72" semihidden="false" unhidewhenused="false" name="Colorful List Accent 1"> <w:lsdexception locked="false" priority="73" semihidden="false" unhidewhenused="false" name="Colorful Grid Accent 1"> <w:lsdexception locked="false" priority="60" semihidden="false" unhidewhenused="false" name="Light Shading Accent 2"> <w:lsdexception locked="false" priority="61" semihidden="false" unhidewhenused="false" name="Light List Accent 2"> <w:lsdexception locked="false" priority="62" semihidden="false" unhidewhenused="false" name="Light Grid Accent 2"> <w:lsdexception locked="false" priority="63" semihidden="false" unhidewhenused="false" name="Medium Shading 1 Accent 2"> <w:lsdexception locked="false" priority="64" semihidden="false" unhidewhenused="false" name="Medium Shading 2 Accent 2"> <w:lsdexception locked="false" priority="65" semihidden="false" unhidewhenused="false" name="Medium List 1 Accent 2"> <w:lsdexception locked="false" priority="66" semihidden="false" unhidewhenused="false" name="Medium List 2 Accent 2"> <w:lsdexception locked="false" priority="67" semihidden="false" unhidewhenused="false" name="Medium Grid 1 Accent 2"> <w:lsdexception locked="false" priority="68" semihidden="false" unhidewhenused="false" name="Medium Grid 2 Accent 2"> <w:lsdexception locked="false" priority="69" semihidden="false" unhidewhenused="false" name="Medium Grid 3 Accent 2"> <w:lsdexception locked="false" priority="70" semihidden="false" unhidewhenused="false" name="Dark List Accent 2"> <w:lsdexception locked="false" priority="71" semihidden="false" unhidewhenused="false" name="Colorful Shading Accent 2"> <w:lsdexception locked="false" priority="72" semihidden="false" unhidewhenused="false" name="Colorful List Accent 2"> <w:lsdexception locked="false" priority="73" semihidden="false" unhidewhenused="false" name="Colorful Grid Accent 2"> <w:lsdexception locked="false" priority="60" semihidden="false" unhidewhenused="false" name="Light Shading Accent 3"> <w:lsdexception locked="false" priority="61" semihidden="false" unhidewhenused="false" name="Light List Accent 3"> <w:lsdexception locked="false" priority="62" semihidden="false" unhidewhenused="false" name="Light Grid Accent 3"> <w:lsdexception locked="false" priority="63" semihidden="false" unhidewhenused="false" name="Medium Shading 1 Accent 3"> <w:lsdexception locked="false" priority="64" semihidden="false" unhidewhenused="false" name="Medium Shading 2 Accent 3"> <w:lsdexception locked="false" priority="65" semihidden="false" unhidewhenused="false" name="Medium List 1 Accent 3"> <w:lsdexception locked="false" priority="66" semihidden="false" unhidewhenused="false" name="Medium List 2 Accent 3"> <w:lsdexception locked="false" priority="67" semihidden="false" unhidewhenused="false" name="Medium Grid 1 Accent 3"> <w:lsdexception locked="false" priority="68" semihidden="false" unhidewhenused="false" name="Medium Grid 2 Accent 3"> <w:lsdexception locked="false" priority="69" semihidden="false" unhidewhenused="false" name="Medium Grid 3 Accent 3"> <w:lsdexception locked="false" priority="70" semihidden="false" unhidewhenused="false" name="Dark List Accent 3"> <w:lsdexception locked="false" priority="71" semihidden="false" unhidewhenused="false" name="Colorful Shading Accent 3"> <w:lsdexception locked="false" priority="72" semihidden="false" unhidewhenused="false" name="Colorful List Accent 3"> <w:lsdexception locked="false" priority="73" semihidden="false" unhidewhenused="false" name="Colorful Grid Accent 3"> <w:lsdexception locked="false" priority="60" semihidden="false" unhidewhenused="false" name="Light Shading Accent 4"> <w:lsdexception locked="false" priority="61" semihidden="false" unhidewhenused="false" name="Light List Accent 4"> <w:lsdexception locked="false" priority="62" semihidden="false" unhidewhenused="false" name="Light Grid Accent 4"> <w:lsdexception locked="false" priority="63" semihidden="false" unhidewhenused="false" name="Medium Shading 1 Accent 4"> <w:lsdexception locked="false" priority="64" semihidden="false" unhidewhenused="false" name="Medium Shading 2 Accent 4"> <w:lsdexception locked="false" priority="65" semihidden="false" unhidewhenused="false" name="Medium List 1 Accent 4"> <w:lsdexception locked="false" priority="66" semihidden="false" unhidewhenused="false" name="Medium List 2 Accent 4"> <w:lsdexception locked="false" priority="67" semihidden="false" unhidewhenused="false" name="Medium Grid 1 Accent 4"> <w:lsdexception locked="false" priority="68" semihidden="false" unhidewhenused="false" name="Medium Grid 2 Accent 4"> <w:lsdexception locked="false" priority="69" semihidden="false" unhidewhenused="false" name="Medium Grid 3 Accent 4"> <w:lsdexception locked="false" priority="70" semihidden="false" unhidewhenused="false" name="Dark List Accent 4"> <w:lsdexception locked="false" priority="71" semihidden="false" unhidewhenused="false" name="Colorful Shading Accent 4"> <w:lsdexception locked="false" priority="72" semihidden="false" unhidewhenused="false" name="Colorful List Accent 4"> <w:lsdexception locked="false" priority="73" semihidden="false" unhidewhenused="false" name="Colorful Grid Accent 4"> <w:lsdexception locked="false" priority="60" semihidden="false" unhidewhenused="false" name="Light Shading Accent 5"> <w:lsdexception locked="false" priority="61" semihidden="false" unhidewhenused="false" name="Light List Accent 5"> <w:lsdexception locked="false" priority="62" semihidden="false" unhidewhenused="false" name="Light Grid Accent 5"> <w:lsdexception locked="false" priority="63" semihidden="false" unhidewhenused="false" name="Medium Shading 1 Accent 5"> <w:lsdexception locked="false" priority="64" semihidden="false" unhidewhenused="false" name="Medium Shading 2 Accent 5"> <w:lsdexception locked="false" priority="65" semihidden="false" unhidewhenused="false" name="Medium List 1 Accent 5"> <w:lsdexception locked="false" priority="66" semihidden="false" unhidewhenused="false" name="Medium List 2 Accent 5"> <w:lsdexception locked="false" priority="67" semihidden="false" unhidewhenused="false" name="Medium Grid 1 Accent 5"> <w:lsdexception locked="false" priority="68" semihidden="false" unhidewhenused="false" name="Medium Grid 2 Accent 5"> <w:lsdexception locked="false" priority="69" semihidden="false" unhidewhenused="false" name="Medium Grid 3 Accent 5"> <w:lsdexception locked="false" priority="70" semihidden="false" unhidewhenused="false" name="Dark List Accent 5"> <w:lsdexception locked="false" priority="71" semihidden="false" unhidewhenused="false" name="Colorful Shading Accent 5"> <w:lsdexception locked="false" priority="72" semihidden="false" unhidewhenused="false" name="Colorful List Accent 5"> <w:lsdexception locked="false" priority="73" semihidden="false" unhidewhenused="false" name="Colorful Grid Accent 5"> <w:lsdexception locked="false" priority="60" semihidden="false" unhidewhenused="false" name="Light Shading Accent 6"> <w:lsdexception locked="false" priority="61" semihidden="false" unhidewhenused="false" name="Light List Accent 6"> <w:lsdexception locked="false" priority="62" semihidden="false" unhidewhenused="false" name="Light Grid Accent 6"> <w:lsdexception locked="false" priority="63" semihidden="false" unhidewhenused="false" name="Medium Shading 1 Accent 6"> <w:lsdexception locked="false" priority="64" semihidden="false" unhidewhenused="false" name="Medium Shading 2 Accent 6"> <w:lsdexception locked="false" priority="65" semihidden="false" unhidewhenused="false" name="Medium List 1 Accent 6"> <w:lsdexception locked="false" priority="66" semihidden="false" unhidewhenused="false" name="Medium List 2 Accent 6"> <w:lsdexception locked="false" priority="67" semihidden="false" unhidewhenused="false" name="Medium Grid 1 Accent 6"> <w:lsdexception locked="false" priority="68" semihidden="false" unhidewhenused="false" name="Medium Grid 2 Accent 6"> <w:lsdexception locked="false" priority="69" semihidden="false" unhidewhenused="false" name="Medium Grid 3 Accent 6"> <w:lsdexception locked="false" priority="70" semihidden="false" unhidewhenused="false" name="Dark List Accent 6"> <w:lsdexception locked="false" priority="71" semihidden="false" unhidewhenused="false" name="Colorful Shading Accent 6"> <w:lsdexception locked="false" priority="72" semihidden="false" unhidewhenused="false" name="Colorful List Accent 6"> <w:lsdexception locked="false" priority="73" semihidden="false" unhidewhenused="false" name="Colorful Grid Accent 6"> <w:lsdexception locked="false" priority="19" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Emphasis"> <w:lsdexception locked="false" priority="21" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Emphasis"> <w:lsdexception locked="false" priority="31" semihidden="false" unhidewhenused="false" qformat="true" name="Subtle Reference"> <w:lsdexception locked="false" priority="32" semihidden="false" unhidewhenused="false" qformat="true" name="Intense Reference"> <w:lsdexception locked="false" priority="33" semihidden="false" unhidewhenused="false" qformat="true" name="Book Title"> <w:lsdexception locked="false" priority="37" name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1610611985 1073750139 0 0 159 0;} @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-1593833729 1073750107 16 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><span style="font-size:85%;"><span style="line-height: 115%;font-family:verdana;font-size:10;" ><span style="font-size:85%;">e. </span></span></span><span style="font-size:85%;"><span style="line-height: 115%;font-family:verdana;" > <span style="font-family:verdana;">Focusing on the human element, I thought that one hand reaching out to another is a really strong image of helping one another accomplish something really special. As one you can be strong, but together we can be powerful beyond measure, and so I utilized the silhouette of one hand reaching out to another as a part of the O in Heroes.</span><br /><br /><span style="font-weight: bold;font-family:verdana;" >Logo 2: </span><span style="font-family:verdana;">For this logo, I went for a different, more modern approach, aiming for the future. Particularly I wanted to play with ligatures. By connecting the horizontal bar of the H with the curve of the two, a unity was created. Heroes Too is all about coming together as one and making a difference in the world. The light blue color is refreshing and definitely has a clean feel to it.<br /><br /></span><span style="font-weight: bold;font-family:verdana;" >Logo 3: </span><span style="font-family:verdana;">If I was to choose one of the 3 logos to recommend, this would be it. I went through the entire design process in the presentation for this logo and I felt it best represented the Heroes Too brand image. The type is Futura LT Book Italic. I felt that this typeface was perfect because it stood out more than the other choices such as Helvetica Italic and Myriad Pro Italic, but it wasn't too domineering. For the colors, I thought the green and gray went together quite well, creating a unity between the Heroes and the 2. The smoothness of the 2 as well as the pointed edges are meant to invoke swift action in the target audience to get up and take action. Perhaps the most important element of the logo is the fading earth below the 2. By fading the earth, it gives the viewer a sense that there is something more to the logo. It gives them something to be hopeful for.</span></span></span><span style="font-size:85%;"><span style="line-height: 115%;font-family:verdana;font-size:10;" ><span style="font-size:85%;"> </span><span style="font-size:85%;"></span></span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-43135229901047071362009-05-15T18:15:00.015-04:002009-05-16T16:26:50.802-04:00Introducing The Apple MacPad Chameleon<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAkza1ZW3swUd9AcddOigKqZNS7tE7RAFZklP-evvpC4wekc2ZKln-dyVpAUOcJ-GcvxUCs7-Vb_qhchwrlmE7Mk7dl5WuZI9XdEDr2izInGEBSe2v3NXAhwNYwH-Ncn-tTafJseXwhVI/s1600-h/creative_comp_homepage1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAkza1ZW3swUd9AcddOigKqZNS7tE7RAFZklP-evvpC4wekc2ZKln-dyVpAUOcJ-GcvxUCs7-Vb_qhchwrlmE7Mk7dl5WuZI9XdEDr2izInGEBSe2v3NXAhwNYwH-Ncn-tTafJseXwhVI/s400/creative_comp_homepage1.jpg" alt="" id="BLOGGER_PHOTO_ID_5336178116862822178" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBlV5gsTAxk89_n_e5uwR17f5aKnQExWKwqLjzgz4Q4qHSQ-hwLU3MG2nHUG42XlAgcaeOoQirMwV-SQVe-moFCnCGhPusbXaw_Hbn6Vg6oMgFepppfFlhSV2HYkprZ70Xf92Qfiy7ToM/s1600-h/creative_comp_homepage2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBlV5gsTAxk89_n_e5uwR17f5aKnQExWKwqLjzgz4Q4qHSQ-hwLU3MG2nHUG42XlAgcaeOoQirMwV-SQVe-moFCnCGhPusbXaw_Hbn6Vg6oMgFepppfFlhSV2HYkprZ70Xf92Qfiy7ToM/s400/creative_comp_homepage2.jpg" alt="" id="BLOGGER_PHOTO_ID_5336178053091459298" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5ElDV25y-TaR9vO7IfPK1wC-lD9QQbK316FMpEfV1_k1ihsAHQ253kOIkj3MQbMdXEMXKL36yMyQQdi64nG1g_V4aK4SJdGQJ4gSEtOP7_qTr1L3huOoDJI8sbT2TFz03eUlAbqkZ2mQ/s1600-h/creative_comp_subpage.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5ElDV25y-TaR9vO7IfPK1wC-lD9QQbK316FMpEfV1_k1ihsAHQ253kOIkj3MQbMdXEMXKL36yMyQQdi64nG1g_V4aK4SJdGQJ4gSEtOP7_qTr1L3huOoDJI8sbT2TFz03eUlAbqkZ2mQ/s400/creative_comp_subpage.jpg" alt="" id="BLOGGER_PHOTO_ID_5336177998694334658" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:verdana;">This was the final project for my Interactive Media & Advertising course in Spring '09. The assignment was to </span><span style="font-family:verdana;">test our cumulative knowledge of the unique ways in which interactive destinations can tell a brand story. As a part of the assignment, we were to devise 3 creative comps - 2 of the homepage, and one sublevel page. The product I chose was the Apple MacPad Chameleon, which is a made-up product that I thought up in my Strategy & Positioning course last Fall. The MacPad Chameleon is Apple's first netbook. The main USP of the MacPad Chameleon is that it allows for the user to change the color of their netbook to a variety of 9 different colors. The target audience is females ages 18-25 in college who are avid users of social media, and quite fashionable.<br /><br />Ultimately, I wanted to design sleek and clean creative comps that didn't stray from Apple's current brand image. The first creative comp is the homepage of the Apple Store taking a more traditional approach. The second creative comp is brighter and overall has a different tone and feel. The third creative comp is a sublevel page from the first comp. The sublevel page is the Mac page of the store. I wanted to keep everything consistent with the homepage, creating a fluid and positive user experience for the target.</span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0tag:blogger.com,1999:blog-8016232898103155733.post-2378830493955175472009-05-15T17:50:00.020-04:002009-05-16T17:20:50.087-04:00iMotivate iPhone App<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyCAIsZdhAPIKRt2SRBTRIpGAsW9sDVQa2l4MXFma40RiGFjLm1-lv-G2VFZyLrJ6ue_KdZ9_NiOzrLnl9bAxX46bKJ2WRGR8wQqMVl2ZfHMYdaFLtB_jhHg6GmIGHI3hRpSiiIj2HThU/s1600-h/1_front_cover.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyCAIsZdhAPIKRt2SRBTRIpGAsW9sDVQa2l4MXFma40RiGFjLm1-lv-G2VFZyLrJ6ue_KdZ9_NiOzrLnl9bAxX46bKJ2WRGR8wQqMVl2ZfHMYdaFLtB_jhHg6GmIGHI3hRpSiiIj2HThU/s400/1_front_cover.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252902609693570" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeGRnehy5OXPOZzQzqaJMh0CAD6-GtMWO_FmIi5L2pt57ix91ZuoOPvL41XzA-XRZHy3cPwFW4dbSCCgRg7H7llPxSDPj_Q4tLZcH5b-B7B0hsxEoep-fOyu47DZ3WJOKFSLN_ynMoNAI/s1600-h/2_what_ill_cover.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeGRnehy5OXPOZzQzqaJMh0CAD6-GtMWO_FmIi5L2pt57ix91ZuoOPvL41XzA-XRZHy3cPwFW4dbSCCgRg7H7llPxSDPj_Q4tLZcH5b-B7B0hsxEoep-fOyu47DZ3WJOKFSLN_ynMoNAI/s400/2_what_ill_cover.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252905132314754" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDK_qO3lSeNCRTuQ8YpRBVC3KwU40z62-Who4E9RrHw0zm8yW3YRKpbOv3mJd-BtwkclyOygJObXQG9sJKIoyV51eYGxatbZMi21R0ypb7hYNnpSjv4-krnBnNgurryfqaII3OF_rq5cQ/s1600-h/3_logo_design_sketches.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDK_qO3lSeNCRTuQ8YpRBVC3KwU40z62-Who4E9RrHw0zm8yW3YRKpbOv3mJd-BtwkclyOygJObXQG9sJKIoyV51eYGxatbZMi21R0ypb7hYNnpSjv4-krnBnNgurryfqaII3OF_rq5cQ/s400/3_logo_design_sketches.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252902019173698" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho6w7xolRQtmabvJ6dIxy3cYxclZso9CrQv8-OeCRRWxDWe4KWxJuNDlGzMEBuVs0q29ytLjOp2zSnQqRGnNem0zeEwaUpN1VdPzSVIFjV-4zbEGPn5O-38sJcX1sOpmjFv0aDlEHZ3Wk/s1600-h/4_logo_design_pc_gen.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho6w7xolRQtmabvJ6dIxy3cYxclZso9CrQv8-OeCRRWxDWe4KWxJuNDlGzMEBuVs0q29ytLjOp2zSnQqRGnNem0zeEwaUpN1VdPzSVIFjV-4zbEGPn5O-38sJcX1sOpmjFv0aDlEHZ3Wk/s400/4_logo_design_pc_gen.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252899934314930" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnw-dWS0CtkR0QZtbJlL1Rlw-S419Guuvoe1KgRDJNdUph3_YyUpt4C2OX8QnGrz4FCOhCP8fMpdE8tnJ_lfsghe1bKWksHMHg8-6wXosIv46018LwGm8YjvTpzBZxkNor1qnacRfpSEA/s1600-h/5_logo_design_color.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnw-dWS0CtkR0QZtbJlL1Rlw-S419Guuvoe1KgRDJNdUph3_YyUpt4C2OX8QnGrz4FCOhCP8fMpdE8tnJ_lfsghe1bKWksHMHg8-6wXosIv46018LwGm8YjvTpzBZxkNor1qnacRfpSEA/s400/5_logo_design_color.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252901655661906" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXOCDOV0M3BsSFMfQ0ahOymjwkPhPVil78FkvmFnQQsc7FtvL_qfM2RFcosTB7iBZYFWWnA3Zn1X9U1E90oXFAGUgRY9dhNy_hDM7Qvo-nQsnGjKsauSKJN6k2DrhQxnQ3Wx4HBlQNUEM/s1600-h/6_logo_design_finished.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXOCDOV0M3BsSFMfQ0ahOymjwkPhPVil78FkvmFnQQsc7FtvL_qfM2RFcosTB7iBZYFWWnA3Zn1X9U1E90oXFAGUgRY9dhNy_hDM7Qvo-nQsnGjKsauSKJN6k2DrhQxnQ3Wx4HBlQNUEM/s400/6_logo_design_finished.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252792922956498" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUZKDc3DOTLfKfbaXu_x3ruT0zP9XepIhFbaeXQKEXgN4qgJhD9uX6zJoC6hcFiwhyphenhypheniFD5OSag1U4zWXQ0UERyjh5AIDdq_Tv2CeMFbAAZzSuvMfYmJr7mI7oRjOH0Oqf9SyYH2G-JuRY/s1600-h/7_app_icon.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUZKDc3DOTLfKfbaXu_x3ruT0zP9XepIhFbaeXQKEXgN4qgJhD9uX6zJoC6hcFiwhyphenhypheniFD5OSag1U4zWXQ0UERyjh5AIDdq_Tv2CeMFbAAZzSuvMfYmJr7mI7oRjOH0Oqf9SyYH2G-JuRY/s400/7_app_icon.jpg" alt="" id="BLOGGER_PHOTO_ID_5336534782711841890" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjClZds1yCfqp9E8JQaIjSB2EC2CkG_UIYyXg0c7kgIB446RUCDreNthlgxmf3GLh98TVcim3bXtDSkDmVzyt-KgYgtT5tJDLgiRSNq2ALw11kXHHfUNQeTIJ34yJZAl8QeS6KWSPxPfAE/s1600-h/8_screenshots.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjClZds1yCfqp9E8JQaIjSB2EC2CkG_UIYyXg0c7kgIB446RUCDreNthlgxmf3GLh98TVcim3bXtDSkDmVzyt-KgYgtT5tJDLgiRSNq2ALw11kXHHfUNQeTIJ34yJZAl8QeS6KWSPxPfAE/s400/8_screenshots.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252790061649186" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOSVcQFkdz_ptAT9X-cIGapOj4niqcUwD90VPv0Fdo1Xs3h1g-wzTfMQiDThKKxFBGAm4Z8Hn1zqImn69w8NtbFpZ8ZabUDtu-Oel-XyEWNW2xV1ECGPsPJRzw4Hfrnm4Ssy9VtzLLIW4/s1600-h/9_magazine_ad.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 333px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOSVcQFkdz_ptAT9X-cIGapOj4niqcUwD90VPv0Fdo1Xs3h1g-wzTfMQiDThKKxFBGAm4Z8Hn1zqImn69w8NtbFpZ8ZabUDtu-Oel-XyEWNW2xV1ECGPsPJRzw4Hfrnm4Ssy9VtzLLIW4/s400/9_magazine_ad.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252783555342386" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnegPYECL93xOKU14SVV8OdV3KAfMZ4FQUpUX_i15D9jIKPiUH6scmvwzqkavb0XbZaeYVLj3VQAyZBltLQlRO_cYWawZPgJXOEuhfsijFV4idkskbKDewWue39FwWxMe8kYW0303J2WQ/s1600-h/10_back_cover.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 309px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnegPYECL93xOKU14SVV8OdV3KAfMZ4FQUpUX_i15D9jIKPiUH6scmvwzqkavb0XbZaeYVLj3VQAyZBltLQlRO_cYWawZPgJXOEuhfsijFV4idkskbKDewWue39FwWxMe8kYW0303J2WQ/s400/10_back_cover.jpg" alt="" id="BLOGGER_PHOTO_ID_5336252782580647378" border="0" /></a><span style="font-size:85%;"><span style="font-family:verdana;"><br />This was the final project for my Advanced Special Topics for Ad Majors course in Spring '09. The final deliverables were, 1) Full color logo/branding presented professionally in Illustrator. 2)App Icon, which is the icon that appears on the iPhone screen for our app. 3)Screenshots showing our app in action. And 4)One page magazine ad created in InDesign.<br /><br />I named my iPhone app, "iMotivate," because essentially the app serves as a motivational tool for whenever the user may need it. We all need a little motivation in our lives, and so the iMotivate features famous motivational quotes as well as user submitted. Motivational clips from popular movies such as Rocky VI are also utilized with the iMotivate. The logo design is meant to be the company that created the iPhone app and so I decided to brand myself. "nbk" are my initials backwards, and Vietnam is my home Country, and so I wanted to combine the two. I went through the logo design process from sketches, to pc generation and to color. For the app icon, I kept it simple, showing the silhouette</span></span><b> </b><span style="font-size:85%;"><span style="font-family:verdana;">of a man raising his arms in accomplishment. The screenshots are mockups of what the interface of the iMotivate will look like. Everything on the screenshots were created from scratch aside from the iPhone itself. The magazine ad speaks for itself in that you can achieve your goals with the help of the iMotivate app.<br /></span></span>Khoi Nguyenhttp://www.blogger.com/profile/15602702166812711247noreply@blogger.com0